One of the most in-demand services a copywriter can provide is Local SEO copywriting. It's a massive technological market where copywriters may find plenty of work if they have the necessary qualifications. Copywriting assistants who understand the ins and outs of writing for local SEO may increase their chances even further in that particular market.
What's the point of local SEO? It has received a lot of attention as a result of the ever-expanding assortment of items and services that customers may locate through search engines. Demand for specific commodities is sometimes determined by their location (for example, skiing and surfing equipment), and this is where local SEO copywriters get employment. Everyone is thrilled since their location-based SMS drives prospective clients to particular companies.
Because it's such a new industry, some copywriters, although familiar with the standards of standard SEO copywriting, don't yet have a complete understanding of local SEO copywriting. These ten bits of practical advice are for them.
Copywriting Tips for Local SEO
1. Complete Your Homework
If you don't know what you're meant to be advertising, you can't start producing SEO text. You have to take it a step further when it comes to local SEO copywriting.
Following thorough study, you're likely to come across jargon, or localized terms, unique to the geographic location you're operating in. Customers in New York, for example, may have a strong need for "custom bicycle design" rather than just "bicycle shops," which should be represented in your messaging.
The simplest way to go about this is to utilize a keyword planning tool, which will allow you to rapidly examine how often specific terms are used by internet searches in your desired geographic location. You can then use that information in your SEO copywriting to provide a more localized result to your customer.
2. Include citations from the National Association of Professional Journalists (NAPJ) in your article.
"Name, address, and phone number" is what NAP stands for. You could come across a NAPU form that has a URL address. NAP (or NAPU) citations are generally used to uniquely identify a company both in person and online, which is why every firm should utilize them unless you want your consumers to go elsewhere.
Always include your company's unique identity in at least one place when writing about it-ideally where consumers expect to find it. A contact us page or a few words in the footer are examples of such sites.
3. Make Good Use of Your Meta Descriptions.
The few lines of text that appear just below each search engine result mark the "meta descriptions." There's a tremendous difference between a site that uses those lines to its best potential and one that doesn't. The meta description has no effect on where your site appears in a search engine's list of results. However, it does have a significant impact on a prospective customer's choice of which site to visit.
While many websites have titles with phrases that appeal to customers, many of them waste their meta description space. It's critical, especially in local SEO copywriting, to fill that section with keywords that are particular to the geographic location you're targeting. If you haven't gotten to the top of the search results, this might be an excellent approach to recuperate prospective consumers, "explains Xander Drummond, SEO Manager.
Examine your site's pages to discover if any are missing the meta description. Some may have an excessively lengthy description that is abbreviated in Google's search results.
4. Keep an eye out for content that is duplicated.
Duplicate material is a common issue for small firms, particularly if they aren't vigilant. What caused this to happen? For example, many sites offer various variants of the same product with the same or similar descriptions. If you employ parameters like id and utm, the same page might be indexed several times under distinct (but theoretically the same) URLs. Finally, stuff might simply be duplicated from another source. Whatever the reason, Google will intervene and remove the problematic sites from the search results.
Writing original content for each page on your site is the only way to prevent it. If you have duplicate material due to technical issues (such as improper indexation), act quickly to identify the cause of the problem and resolve it.
5. Collect testimonials with addresses.
When a consumer is seeking a certain service in their location, they want assurance not just about the company's quality, but also about how other customers view that quality. Localizing your testimonial page may be a terrific way to include more locally-inspired information.
Make it so that all submitted testimonials must also include a location. When a client sees a nice review from "John Smith," for example, they may believe that the optimism is due to the locality rather than the product or service itself.
6. Enhnace SEO Copywriting via Content for Local Buyer Personas.
Everyone understands that understanding your consumers' wants is crucial to winning them over. Understanding isn't enough, however. What's the next logical step? Once you've figured out how to perceive the customer's journey through the eyes of the users, you may use what you've learned. Create a buyer persona, which is a fictitious representation of your ideal consumer, and then create content to meet their needs.
The good news about buyer personas is that if you're serious about understanding your customers' mindsets, you'll inevitably create at least one. However, putting your findings in writing will make your job much easier. Simply visualize your ideal customers and write down their characteristics, including age, gender, interests, needs, goals, and personality traits. The more information you provide, the better.
7. Make Your Mobile Site a Priority!
The majority of web design and SEO copywriting assignments include mobile sites. Smart phones have progressed to the point that many consumers now perform the bulk of their internet transactions using a tiny touch screen interface.
Check to see whether your site is mobile-friendly, and if it isn't, see what you can do about it.
For local SEO copywriting, mobile sites are of special interest and importance. When a customer is on the move, they will often seek information about a shop, product, or service. Most of the time, people are looking for a location that is within their reach. The geographical features of their mobile website and content will be significantly stressed by good local SEO copywriting so that prospective buyers can easily identify where they need to go.
8.Seek out advice.
While transitioning from SEO copywriting to the more specific local SEO industry while maintaining the quality of your work may be difficult, There's no shame in asking for aid from others. After all, that is precisely why the Internet exists. Why should you learn from your own errors when others have already made them before you even found the Internet?
9. Use Localized Keywords to Improve Your Pages.
Search engines that have weathered the test of time have evolved significantly since their inception. A search engine's main emphasis is always on its own consumers, which means that it strives to give the greatest possible user experience. The search engine will devalue a website that is just crammed with keywords in an effort to get a high position and attract consumers. The same may be said for website copywriting that is focused on a certain place. To satisfy the search engines while also attracting the site visitors they seek, the website must effectively yet organically weave the keywords throughout the site.
Of course, this is not simply the responsibility of the author; overall site architecture must be managed by a web designer. A smart copywriter for local SEO, on the other hand, would style their keyword positions with an eye to the site structure. They also understand that a well-optimized site has enough keyword counts embedded in genuine text. They normally avoid repeating a term on a page more than five times.
10. Tell a Story to Your Client.
Customers are attracted to material that tells a narrative for a variety of reasons.
- A tale will always be more fascinating than a plain "buy our product" message.
- Stories are scarce because not everyone can tell one. Even so, these are good tales.
- When characters in stories are written correctly, they seem like genuine people with true sentiments. Don't you think there's a connection between heaven and earth?
- Customers identify with the people in the stories and the challenges they face. On the other hand, they may, on the other hand, identify other people in the characters and yet have a personal connection.
- Stories might be just as enjoyable. Who doesn't like to have a good time?
We have a natural inclination to listen to stories. A good story can captivate us. It keeps us reading for much longer than we would normally. So, if you want to draw people's attention to your local company when they Google it, tell a compelling tale.
That's all there is to it. SEO copywriting is already a big area. Thus, honing your skills in this region-specific subset gives you a higher chance of staying ahead of the competition. You'll be more employable. User-friendly websites must cater to particular people. Besides, local SEO copywriting is merely an extension of that. It offers clients with a straightforward method to interact with companies that cater to their unique wants and locations.
Your pen is ready to write local SEO-friendly content now that you've read these 10 recommendations. Are you ready to establish yourself as a leader in this field? Don't forget to use SEO tools to keep your material optimized.
Increase your chances even further in that particular market by being the copywriting assistant who targets local SEO.