March 2021 - Sleek Web Designs Blog

Month: March 2021

Get a domain name from Namecheap and build your profile online. Read on to learn more about Free Whois Privacy Domain Protection online

NameCheap Domain and Free Whois Privacy Domain Protection

Get a domain name from Namecheap and build your profile online. To get the dream option automatically, use their sophisticated domain name generator. Read on to learn more about Free Whois Privacy Domain Protection by Namecheap.

Have you ever registered a domain elsewhere? Domain transfers with Namecheap are free and straightforward. No trouble.

At Sleek Web Designs, they help you find the correct domain hosting. Find your domain's dream home. They have covered you with shared, VPS, devoted, and controlled WordPress options, whether you want speed, ease, space, or super-power.

Enter professional email. Send emails from @yourwebsite.com to please your clients. Get free, accurate, private emails with business equipment and a calendar of $11.88 per year linked to your domain.

You and your customers have protection. Take the burden of security by using inexpensive SSL, PremiumDNS, VPN, and more certs. Included with your account is more than just a set of features — like 2-factor authentication.

Increase performance with their apps. Enhance your company with their feature selection. They have the software ready-to-wait for your business' success from their free logo-maker through to Supersonic CDN.

Benefits of Free Whois Privacy Domain Protection from Namecheap

Security and privacy. Security and privacy are, first and foremost, the rights of your website at Namecheap. They still respect the online user and human rights. It is their responsibility to preserve the Internet safe, accessible, and secure for all.

Your organization online. Enhance your company with quality business goods and services at prices that don't break your budget. They don't sell it if it doesn't make you a great Internet experience.

Customer support. You are covered by a support team recognized for being one of the most competent, polite, and informative businesses. Every day, 24/7, real people are happy to help you with any issues.

Unleash all the resources. You are waiting for additional assistance and information.

Support for the first platform. Learn how you construct when they speak to you from your early domain. They have the responses from their Resource Center.

Find more from their blog. See the latest news from the industry, get inspiring business tips, discover their latest deals, and many more in their broad forum.

Transfer to more. Get added assistance and discounts as the domain is passed to us. Moreover, bear your domain any time it leaves.

Domain vs. No Domain

You want people to come and see what you've done when you create a website. To have these links to your pages, you need a unique domain name. Registration of the domain name is necessary to ensure that nobody else in the world can take possession and ease searching for the website. Find a domain name of your type.

Namecheap’s Domains

They aspire, above all, to provide their clients with exceptional experiences. They promise you can offer superior quality levels and assistance when buying a Namecheap domain name. Their main purpose is to build a client-oriented ecosystem for the happiest customers in the galaxy. Their brand of consistency is the name-cheap promise.

Domain Registration Process

Kindly confirm the name you want to sign. Your business or website name is usually the response. Your domain name should be kept short and easy to comprehend. Say aloud, and make sure it sounds fantastic. Second, check and see if it's open. Hundreds of other names are available if you use the .com top-level domain. In the end, add your cart to the top choices and complete the domain registration.

Best Namecheap Domains & Free Whois Privacy Domain Protection

In Namecheap, hundreds of most common TLDs can be used to register brand new domain names. You can find thousands of domain names already licensed but now for sale in their marketplace. When you have.com domains, you can certainly also see.net,.us and several more choices.

Picking the Best Domain Registrar

Although the price is a major consideration, other areas must be weighed when selecting the correct domain registrar. Customer service, security, and simple account management are included. Both of which come with Namecheap as standard—and of course at a great price.

Choosing the Ideal Name for your Domain

Thus, you found that it's not a whole story to register Google's "website domain." You must also decide which extension to select from and which name to file. See their quick guide for the right domain range.

Buying and Reselling Domains

You can sell them through Namecheap if you have acquired domain names that you no longer use. You will list your domain on their market at a set price when you are ready to sell. Their searchable list will include your fields, which thousands of people visit every day. They promise the best possible service from the board, the auction, the renewals if you purchase domain names from Namecheap.

Buying Cheap Domain Names

It revolves around knowing where to look. Their most common offers have been put together on one page to make it easier to find the right domain name, hosting, and more for competitive rates. Take a peek.

A2 WordPress Hosting Services and Recommended Web Tools

A2 WordPress Hosting Services | Recommended Web Tools

Worried about when to download and update any apps with WordPress pre-installed version. In no time, you can just get your web up and running. Your case will be A2 Designed to provide you with the fastest loading speeds and the WordPress Hosting page's safest setup. A2 Optimised WordPress is the outcome of their testing and experiments to define the highest site performances for WordPress environments. No conjecture is involved! In this way, instead of downloading and checking plugin, you might concentrate on writing content and promoting your website.

Their A2 Customized WordPress hosting services can also simplify your site with many security features, such as automated WordPress notifications, to ensure that your site stays secure against hacking.

A2 for WordPress Hosting?

With concern to hosting WordPress, it is evident that you launched your website in the first steps. You do not entirely know, though, what WordPress is or what kind of perks you may have. You may have learned from a friend about WordPress or read it on a blog. Don't worry. Don't complain. Don't feel too bad. Here A2 are to assist!

With a plugin framework and a template method, WordPress is a free CMS open source. WordPress is template-based, like many CMS rivals. The user selects a topic, changes it to his personal tastes, and the site is ready for download. WordPress can build any platform that you can picture with several plugins and add-ons. This versatile program produces worldwide ads, social media, blogs, and web pages of special interest.

Small companies that respect flexibility and enjoy simplicity provide websites with content management systems (CMSs). Ghost, Joomla, and Drupal are examples of these CMS implementations. Another CMS that turned out to be one of the most simple and flexible software is WordPress.

Here are just a few features on this platform you can experience:

  • The most critical components of WordPress are 100% free and inexpensive.
  • Extend the installation with a huge range of plugins quickly. Easily. From a forum to the complete eCommerce solution, you can add several features to the platform.
  • Eases an intuitive experience with the use of control panels
  • Set up by 1 click means WordPress can be installed and started quickly.
  • The high availability of downloadable, appealing themes enables you to easily change your website appearance.
  • WordPress is SEO ready to send you free search engine traffic.

Affordable Hosting Service for WordPress

WordPress is free. There are no extra charges for hosting every month other than customized templates, premium plugins, etc. You can get low-cost WordPress hosting on your site. Just make sure that you get a decent and trustworthy provider. Share media files or major archive consumers should schedule their budgets accordingly for large photo galleries. The WordPress program can be downloaded free of charge from WordPress.org or A2 Hosting before installation (A2 also offer an easy 1-click setup via Softaculous if you prefer).

The basic architecture of a new WordPress site will run in a couple of minutes using the above process. Manually downloaded installations can be more complex, but a web administrator can easily update the WordPress site. While A2 Hosting isn't the cheapest service for WordPress, you won't find anywhere a better deal.

Profitable WordPress Hosting

WordPress obviously comes laden with a range of benefits as the most used CMS in existence today.

Users do not require much experience or technological know-how. WordPress provides a search engine-friendly and regular resource locator, resource overview web framework review feeds, article categories, sticky pages, and a compatible interface for content and tailoring arranging, moderating, and securing password pages and postings.

Due to the use of templates for WordPress, edits are fast and simple. There are thousands of alternatives and variants in the broad template library, and WordPress does not tolerate any shift, alteration, or tweaks in the end. Users can customize and change the themes for whatever they need with only simple coding skills.

The registry for the WordPress plugin offers extra tools to boost the accessibility of WordPress. Most Web pages of WordPress have at least a few plugins, and some of them have hundreds that can be switched on or off if you wish.

Speed Matters

A2 Hosting has been at the forefront of hosting and production technologies since their introduction in 2003. A2 were one of the first hosts to deliver PHP 5 and SSD technologies. Ensuring their customers have the right apps for their websites is just one reason A2 provide the quickest WordPress hosting. A2 won't give you the full recipe for A2, but here are a few main ingredients for A2 Hosting.

  • AMD EPYC Server / NVMe Drives - The WordPress website will be housed on these next-generation servers when you pick one of their Turbo Servers. These lightning-fast servers just deliver a few of the advantages of their Turbo platform:
  • Option Of Data Center Location: The closer your website to your guests, the less time the data is needed for your visitors to drive. At A2Hosting, you can select your position for the data center, reduce latency and improve WordPress websites' efficiency.
  • OPcache/APC - Testing found that PHP reaction times were reduced half using this caching method!
  • Memcached - will improve the database speed by saving the key memory data for fast recovery.
  • Performance Plus Option: The Power Plus option requires the WordPress Hosting account. A2 apply extra tools to your account when subscribing to this program to keep your website pace even in traffic spikes. This is a perfect service for websites that receive heavy traffic in some times, days, months, and seasons.
  • A2 Web Accelerator: A2 hosting helps set up these speed optimization techniques with a few clicks when several hosts are unable or unable to provide caching solutions on a common hosting account. The A2 Site Accelerator is located in your cPanel control panel:
  • Turbo Cache: Turbo Hosting accounts open. Turbo Cache. This tool saves the website's entire HTML content in the cache and can be used without PHP being run.

WordPress Hosting and the Support You Ever Needed

Have you any issues with WordPress Hosting? Their specialist support team for their Guru Crew stands by! They're friendly, well-informed, and you'll love working with them! You may use live chat, text, or mobile 24 hours a day. You might tell you what it would look like, but the price you're paying is inexpensive WordPress hosting. You can only get the best hosting for WordPress at A2 Hosting!

Their servers are not only high performance but also trustworthy. And it's precisely tailored and supported with their 99.9 percent ultra-reliable WordPress web-hosting commitment. Their service you're going to enjoy!

A2 believes that they can deliver the best hosting for WordPress you can find. With their money-back guarantee, A2 will let you try us absolutely risk-free! Start with the best WordPress Hosting industry now!

WEB HOSTING WORDPRESS

Best Web Hosting for WordPress Reviews 2022

When searching for a Website hosting service, many WordPress users go directly to the most common web hosts – while others do extensive analysis and end up with smaller yet more oriented providers. However, one host is barely available in both communities - so let's make adjustments with our A2 Hosting WordPress review!

Although not well-known, due to its rapid pace and great support, A2 Hosting is a bit of a name for itself. However, it's typically better to take this kind of detail with salt when it comes to web hosts and their arguments, until you have yourself checked the solution.

With this in mind, we have tested A2 Hosting so rigorously that we can see how it plays with WordPress and what it truly helps and speeds. Let's start with our WordPress A2 Hosting Analysis!

A2 Hosting review for WordPress – specific features 

As a user of WordPress, any web host you deem should standardized. Due to the huge success of WordPress, hosts can provide unique user-oriented functionality – the A2 Hosting does not deceive:

  • Optimized installation for WordPress: A2 Hosting provides optimized installation for WordPress to improve speed and stability. This encourages you to concentrate without regard for results on increasing your web.
  • Quick loading sites: The biggest argument for this provider is its velocity. Faster websites lower bounce rates, so visitors are certainly a positive thing. Later, we will talk about performance in depth, so continue to learn.

We're ready for a good beginning until now! Let's continue to see how A2 Hosting fares help its customers.

Support options

We heard positive news about the customer service of A2 Hosting, so we were really excited to try it first hand. We looked at their documents before we ventured into diving. They have more than 40 WordPress products in their knowledge base, including Google Analytics and WordPress command-line administration.

We have checked one of the support agents for A2 Hosting with the live chat feature (although they can also take emails and phone calls). We waited a mere 20 seconds after clicking on the Live Chat button until an agent was assigned to us. We then went to them with a couple of fundamental questions:

The talk went well and our agent presented us with a couple of good ideas for critical WordPress plugins. That's precisely what we needed.

Performance when hosting WordPress

Raw efficiency is one of the principal factors for selecting a web host. The key features provided by A2 Hosting for the enhancement of user performance are:

  • Solid State Drives (SDDs): SSDs are available from all of your WordPress plans that reduce load speed around the board.
  • Turbo mode: Some of their (more costly) plans include an exclusive Turbo feature, which claims to significantly shorten loading times.

In addition, A2 Hosting provides data centers in three locations:

  • Michigan.
  • Amsterdam.
  • Singapore.

In this respect, though, any web host promises to deliver speeds and technologies of the bleeding-speeds – so these should not be taken into account. Let's measure ourselves to see how A2 Hosting works.

Page speed tests with Pingdom

We have used a naked WordPress platform without any changes after the installation for this test. Then we checked how easily our website has been loaded with three separate Pingdom servers to get better results in many places:

  • Melbourne: 2.24 seconds.
  • New York: 480 milliseconds.
  • Stockholm: 911 milliseconds.

We began the Australian test approximately, but then we recovered. Overall, these are some positive findings – let's see if our server is stressed!

Page speed tests with Load Impact

Load Impact helps us to measure the efficiency of any single site under moderate stress. We set it to simulate 25 concurrent users, one by one for a span of five minutes. The conclusions are as follows:

  • Load generatorAshburn, US.
  • Test serverChicago, US.
  • Minimum response time230.83 milliseconds.
  • Maximum response time289.49 milliseconds.

After we saw the results of the previous test in New York, we had to confess – these reaction times were a shock! It is quite a feat to load a website in less than 0,3 seconds, and much better for a loaded website. It is safe to say that when it comes to speeds, A2 Hosting delivers.

Pricing for Web Hosting

A2 Hosting provides three common, WordPress-oriented hosting programs:

  1. Lite: This scheme supports a single Web-Site of up to five databases (starting at $3.92 per month) but provides unrestricted capacity and bandwidth. It is great for users who don't need multiple sites support.
  2. Swift: offers unrestricted websites and libraries (starting at $4.90 a month). It also has unrestricted volume and transmitting limits. For power users with many websites, it is the best solution.
  3. Turbo (starting at $9.31 a month): the Turbo package shares both its Swift equivalent bells and whistles, but also the Turbo Technologies provided by A2 Hosting. It is designed for consumers who have to shave off page loading speeds per millisecond.

A2 Hosting's websites load very quickly – and without access to their Turbo settings – you can recall from the previous segment. At this time we will suggest that we conform to either the Lite or Swift plans – based on how many places you have to host. Of course, you will not try this functionality on your own.

Overall pros and cons for hosting WordPress sites

This A2 hosting analysis for WordPress is almost done, so let's take a minute to restore the good and evil we have so far found.

Pros

  • Speeds ridicularly rapid. This is one of the quickest web host we saw, length of time.
  • A full WordPress user knowledge base.
  • A friendly and fast-acting support staff who knows everything about WordPress.
  • Services of free migration.

Cons

  • Their rates are marginally higher than other shared hosting plans at other tiers. Then again, if you pay for extended stretches in advance, you can obtain some decent offers.

Final thoughts on A2 Hosting for WordPress

How critical it is to choose the best web host is difficult to overestimate. After all, because of a lack of proper help and shoddy facilities, the wrong one could possibly sink your web. That said, not one of these red flags found here, our A2 Hosting Analysis for WordPress. The competitive rates and fast speeds make them a decent choice for users of WordPress!

Irrespective of our study, comparing and contrasting hosts according to your own criteria is still a smart idea.

GET THE BEST WORDPRESS HOSTING FOR YOUR SITE – WPEngine wordpress services

Get the Best WordPress Hosting For Your Site Reviews

The WordPress Digital Experience Platform.

Strong technologies, award-winning support, and an ecosystem of collaborators and creators that power the website unify our platform.

Build experiences, not the platform to power them.

In order to drive more innovative agility, the WP Engine framework equips you with a suite of site building and management resources; cloud storage and security technologies to allow business performance; and optimization tools to give you ongoing knowledge. Together with the WordPress REST API, our own APIs, and a variety of tools for tech partner integration, we set you up to build some sort of interactive WordPress experience to move the company forward faster.

We believe in the power of open-source technology.

To deliver progress at a quicker rate than any based on closed, proprietary platforms, our platform leverages over 30 open source technologies.

Founded on the world's leading CMS: WordPress.

WordPress is an open platform that helps you to configure the CMS for your organization rather than customize the CMS for your company.

There are plenty of cheap hosts who have a good service available. But what if you're looking for more of a concierge program that is performance-oriented? You'll want to carry out our WP Engine analysis for WordPress in that situation.

WP Engine is a web host unique to WordPress, which provides managed services that are entirely tailored for the website. Of note, WP Engine's plans aren't exactly inexpensive as opposed to many other WordPress hosts. Therefore, before making a purchase, you'll want to know if this hosting service is worth the cost.

We're going to do a comprehensive WP Engine analysis for WordPress to help you out. We're going to talk about its main attributes, service choices, efficiency capabilities, and everything else you need to hear. Let's start now!

WP Engine review for WordPress – specific features

Managed hosting is a choice worth exploring if you want to ensure that your website is configured, stable, and quick-loaded without doing a lot of work yourself. WP Engine is one of the big names when it comes to managed hosting for WordPress.

Its service includes quite a few features unique to WordPress, including:

  • Quick and clear transfers from your old host.
  • A free certificate for Stable Socket Layers (SSL), which is an essential measure of security.
  • Help to set up sites for staging.
  • Lots of tools for success monitoring and diagnosis.

Support options

Plans for WP Engine provide plenty of support. You will be granted access, whether by phone, e-mail or live chat, to dedicated support 24 hours a day. When you have signed up, service options are readily available from your web portal.

We checked the live chat for the support personnel: We did a field drive:

Agents replied easily, helpfully and seemed to know the platform. Without hassle, you may answer our questions. There is also a resources center and a robust knowledge base with many well-written materials and tutorials for still more assistance and learning.

Performance

The features and support are essential, but what makes or breaks a web host is efficiency. Fortunately, WP Engine provides various efficiency upgrades, such as:

  • A free option, included in all flights, for Content Distribution Network (CDN).
  • A consistency solution that checks and enhances the web.
  • A GeoTarget add-on to customize your website for those areas.

Moreover, WP Engine has multiple server pages. We're not going to mention them all (there are 19), but data centers in North America, Europe, Asia and Australia are included.

All this can mean exceptional success in the real world. Let's see if this is the case!

Page speed tests with Pingdom

We have developed a simple site for our next WP Engine Analysis and have tested its load speeds with pingdom tools from different places around the world. For the next step, Our findings are here:

  • NYC: 1.61 seconds
  • Classic: 1.58 seconds.
  • San Jose: 0.272 sec.
  • Stokholm: 1.60 sec.

These moments are surprisingly constant (with the exception of San Jose, which is the clear stand-out). It isn't amazing for 1,6 seconds, but a good pace is below the all-important two-second mark.

Page speed tests with Load Impact

It is often intelligent to use several instruments to test results. We have used Load Impact to model many simultaneous users' effects on our WP Engine. What we have here:

  • Ashburn, USA Load Generator:
  • Ann Arbor, USA Test Server:
  • Response Time: 0.51 seconds minimum
  • Response time: 0.59 seconds overall

This graph indicates that the load times for the research site are consistent with the growing number of visitors (blue line) (green line). This is nice because it ensures that the page is only readily loaded for the first user when it is loaded for the fiftyth visitor at a time.

Pricing

WP Engine provides only one form of service – its controlled WordPress hosting – but it also offers a range of level plans. These proposals vary significantly in the amount of services they provide and in the number of websites on which they are accountable.

Let's quickly go through any intended WP Engine:

  • Startup ($30 a month): You get help for up to 25,000 visits a month, one page, 10GB of data, and 50GB of bandwidth on this entrance level rate. A SSL license, global CDN access and a variety of other main features can also be accessed.
  • Development ($115 a month): this package raises to 100,000 your traffic help and gives you 10 pages. You can have 24-hour phone service and will import your own SSL certificates in addition to additional services.
  • Scale ($290 a month): This amount is almost the same as the last one. It literally offers even more services, can count up to 30, and allows up to 400,000 visits per month.
  • Premium and company: custom schedules, so rates differ. You will get a lot of services and support and switch the hosting to dedicated servers from a community setup.

These plans are not inexpensive, but they provide plenty of features and space to expand your site

Overall pros and cons of WPEngine WordPress Hosting

Let us sum up the key pros and cons of this hosting company for the last step of our WP Engine analysis for WordPress.

Pros

  • Well-optimized for consumers of WordPress.
  • Simplifies the website maintenance process.
  • Provides robust performance, predictable.
  • Provides a lot of expert and committed assistance.

Cons

  • Won't suit the budget at all.
  • Only supervised hosting on popular servers is available (or dedicated servers on the custom plans).

Alternatives to WP Engine hosting

If you have a reasonable budget, WP Engine is a great hosting option. But it's pretty pricey (especially on the higher tiers).

If in principle you want WP Engine, but it's not just your price range, you should try out some alternatives. SiteGround is a decent provider for WordPress specific, for example, and DreamHost provides inexpensive supervised hosting. See our full article on alternatives to WP Engine for more information.

Conclusion

Plans from WP Engine don't come cheap – no sugar-coating. However, in return for your contribution, you can have a premium controlled hosting facility. This provider provides many critical features, high efficiency, and consistent support of WordPress. It is worth asking whether WP Engine suits your budget.

7 Signs It’s Time to Update Your Website Copy

Updating your web copy is one of the most straightforward tasks ever, especially if your website is getting decent traffic and leads. How often you should update your web copy depends primarily on your business, internet marketing plan, and more factors.

7 Signs It’s Time to Update Your Website Copy

If the business was built when the company was just beginning, product lines have been changed, or services have been refined. Such changes should be reflected online.

Immediate updating of the website should be part of the changes that affect the customers. Ensure that you regularly check your web copy to see if the necessary information in your business is correct. Ensure that you review your products and service the web copies every month to ensure that the changes are reflected accurately and promoted. The eCommerce business may need daily or weekly updates.

If your competitors are outshining your content

Examine your website copy and compare it to the copy of your top competitors. Check if it presents the consumer's pain points more convincingly, check if it is more empathetic to your customer needs and preference. Does it have a defined personality? Check if it makes their brand look more credible and trustworthy, if it is better than yours and check if their service offerings go into great detail than yours.

The website copy is among the most significant aspects of your website. Its main objective is to emphasize the issues, present a solution, and showcase why you are the best provider to that solution.

If your competitor’s website copy is doing a better job than yours, there are probably leaps and bounds ahead of you.

If your website copy suffers from prolonged load times

Nobody in this fast-paced world will want to spend precious time waiting for a slow website to load when they click over or press the back button in seconds. Actually, a one-second delay in page response can result in an even 7% decrease in conversations.

The slow page speed does not only affect the users' experience, but it can also impact your search engine ranking. The websites’ performance impacts the search engine rankings developed under proprietary and undisclosed algorithms, incorporating significant factors that include the user experience, page speed, responsiveness, and many more website performance. Therefore, the slower the website copy loads, the less likely your potential consumers are to locate it.

If the original website copy was initially written on a razor-thin budget

For startup businesses working on small budgets, website copy is usually among the sourced components for the bottom dollar. An explicit and exception word-rich content doesn’t come cheaply; you need to pay more.

In reality, exceptional well-paid copywriters and brand strategists tend to spend more time coming up with various text variations, revising the content severally, and facing many rejections along the way.

Keep in mind that your website is the digital nucleus of your organizations. Therefore, if you get a substantial budget than you initially had the first time, investing in a professional, stunning copy is something that will certainly pay you a lot.

Your web pages have a low  rank in search results

Potential consumers rarely shift to the second page of their search results or choose a site from the bottom half of the first page. But many people may wonder how they can ensure that the website ranks on the first page of the search results. A well-designed websitewith quality copy, will help you to claim some real estate in the top search engine rankings.

Besides, the easier your website appears on the top of the search engine, the higher the number of people that will see your website; hence your traffic, sales, and leads will go up. To ensure that your site is for top-searches and branded keyword queries, it is essential to get a professional digital marketing agency with robust experience in both search engine optimization and web design for assistance.

The content is not updated

Keeping your web copy up to date is a significant way to enhance the trust between you as the website owner and your potential customers as they can rely on you for useful information. If your web copy is full of old dates of the events, old blogs discussing irrelevant topics, you desperately need to update it.

The visitors to your website will wonder if there is still in business, instead of looking to you as the authority. Updating your website copy with relevant and fresh content will consequently result in traffic and keep more new and satisfied visitors coming for more.

If your potential consumers are facing challenges to finding what they are looking for

Speed and efficiency are significant factors that define the website copy. Visitors will want to get what they are looking for quickly and minimal simple steps. If the consumers don't find what they are looking for quickly or the process involves complex steps, they are likely to get bored and move on to your competitors.

The consumers should get what they are looking for with just a few clicks, then purchase and inquire about anything they require without outside assistance. If your site has higher traffic, but its conversations are low and decreasing over time, it is the right time to hire a web design agency to update your website.

If the customer pain points have changed

When writing your web copy, selling the solutions is not a primary goal. Instead, you will need to sell your understanding of the issues. The better you are when demonstrating empathy with the customer’s pain points, the easier it will be to sell the solution.

When using a website copy to present your pain points, the secret lies in the details. Let’s assume you have some IT clients that provide cybersecurity services. Having your website copy that says, "cybersecurity is hard" will do nothing to emphasize with the issues the customers are facing.

To correctly address the relevant pain points, you should get down and dirty to understand what's going on in the current trends.

Depending on the industry you are currently specializing in, the finer the details that your clients face will evolve; and your website copy needs to reflect on them.

Having a custom website design and upgrade can do a lot to your business and other digital marketing strategies. Actually, numerous digital marketing initiatives will fail or be ineffective if you don't have a robust online presence with your website.

Your website copy contains all of the sensitive information about your organization, including the products and services you offer, information about who you are, your blog, contact information, and much more. Make your brand look greater and stand out from the competition with a stunning website design!

11 Common SEO Mistakes (That Even Gurus Make Every Day)

Google is the leading source of referral traffic. Website SEO (search engine optimization) guarantees increased visibility and top rankings on SERPs (Search engine results page).

11 Common SEO Mistakes (That Even Gurus Make Every Day)

SEO involves off-page optimizations, meta tags, and keywords, amongst other tips and tricks. It is possible to forget one or two things in the complex field of SEO.

However, take it easy if you forget because even experts make small SEO mistakes that damage their SEO efforts. Unfortunately, the metrics are unforgiving to both gurus and newbies: numbers do not lie.

Here are some mistakes that seem negligible but have immense consequences to your SEO campaigns. The good thing is that even the experts miss them occasionally.

1. Ancient SEO Techniques

The internet and how we complete tasks online keep changing. Some years ago, keyword stuffing was allowed, but today, PBNs and keyword stuffing lead to severe Google penalties.

Google algorithms occasionally change, so, to rank better, embrace modern SEO techniques. Today, Google considers the keywords that you have mentioned or not mentioned when ranking sites.

Choose your keywords well and use them naturally in your content.

2. Ignoring Google Analytics/ Google Console

Google console and analytics are different tools.

Google Analytics provides information that helps you to know how well your site is doing. Information on the number of visitors, bounce back rate, traffic, etc. enables you to understand your site.

Google console highlights areas you need to improve on your site.

Although the two tools are free, some marketers ignore them. The free Google tools provide comprehensive information, but you need to invest time in them to understand the data.

Google console and analytics are the best SEO tools because they are products from the largest search engine (Google).

Link your website to Google Console and Analytics for comprehensive reports on your site's performance and how to improve it.

3. Zero Internal Links

Google considers both External and internal links when ranking sites.

Quality external links show that the information on your site is reliable, and it helps in SERPs.

As for internal links, they interlink content on your site. Internal links make it possible for Google to crawl your site. It also helps to direct traffic to other areas of your site. Internal links also help to highlight essential pages on your site and topic clusters.

If you do not have internal links, you miss a chance to link various content on your site.

4. Mobile Unresponsive Site

At least 50% of website traffic comes from mobile devices. If your website is not mobile responsive, Google considers it unfriendly and ranks the site poorly.

If your site is unresponsive, you miss out on 50% of the traffic to your site. Create a responsive site then test it to see how the content displays on a mobile gadget.

5. No follow Command when Launching a Site

No follow commands inhibit Google from indexing and ranking your site or selected page(s). It is a simple warning for Google to keep off the page or site.

Are you wondering how it happens? Well, you can put a noindex meta tag on your website's header code during the development stage of the site. Also, the noindex meta tag is helpful if you want increased control over the site or page for whichever reason.

The tag should be removed before launching a site so that Google can rank your pages/site in search results.

6. Maintaining Old Content

Changes in Google algorithms or specific industries render some content outdated. If new statistics or technology comes up, any old content becomes obsolete.

Revisit your content to ensure the data and information is up to date; otherwise, your Google rankings will drop.

7. Focusing on the Wrong Keyword

Your target audience makes a keyword right or wrong.

Let us say you are a healthcare tech writer: your website content could focus on helping tech companies succeed or on how customers (hospitals and patients) benefit from the technology. The keywords for each category are different.

If you fail to realize the difference, you will concentrate on the wrong keyword, thus losing valuable traffic and customers.

8. No Videos

Content is king, but video is the future of SERPs.

Videos are engaging, and they rank faster than text content. Google is now showing podcasts and videos in search results.

Videos and podcasts are less competitive than text content, so use them if you want to rank better.

9. The Heading Mistakes

Headings help you to break your content into topics. Breaking the content into targeted topics increases your chances of appearing in more searches.

Besides, some searchers skim through content before deciding whether it is valuable to them or not. If the visitors find your content helpful, you will have a lower bounce back rate; thus, rank better.

Write down your main points and break down your content based on the topics.

10. Forgetting that SEO is More Significant than Traffic

SEO focuses on drawing traffic to your site, but that is not the endpoint. In the end, you want the traffic to help you complete a marketing goal. It is better to have little traffic with a high conversation rate than massive traffic with zero conversion rate.

Do not forget to measure and monitor other objectives only because of your traffic increases.

11. Getting Comfortable with SEO Ranking

It takes time, patience, consistency, dedication, and expertise to rank well in search results. When you rank high, you might feel the need to reward yourself by taking a short break for your SEO efforts. However, this is a mistake.

SEO rankings are not permanent: they keep changing depending on the relevance of your site. Remember, as you 'rest', other marketers are still working and might outrank you soon. So, you cannot afford an 'SEO break' even though you rank first place for several keywords.

Conclusion

A successful SEO strategy involves many aspects. Some features work well before launching your website, while others require continuous monitoring and updating. Although the above mistakes seem unforgettable, maintaining a viable SEO plan can be overwhelming.

Backlinks vs Content: Which is Better?

According to WordPress, 'over 409 million people view more than 20 billion web pages a month.' Business websites want to reach their target audience, convert website visitors into customers, and to increase brand awareness, amongst other reasons. But, how can they achieve their goals without a high search engine ranking? You need to improve your website SEO or hire experienced SEO agency New York to help you.

The question of whether to prioritize backlinks or content, therefore, is common among website owners.

Backlinks Vs Content_ Which Is Better_

Google algorithms consider factors such as backlinks and content before they rank a website. However, some people feel backlinks are more valuable than content to the algorithms. Another group of people believes once you have quality content, it is easy to attract quality backlinks.

The fact is; the two (backlinks and content) rely on each other. It is also true that for a good SERP, you need the two. So, how do you choose what to concentrate on first, especially if your website is new?

You must understand that you cannot have links without content.

Content is, therefore, more important than links. If you have excellent content, people will link to it naturally.  SEO experts such as SEO agency New York understand how to generate quality links naturally through unique content.

Examples of backlinks include:

  • Natural links- You must have quality content to attract links from people naturally.
  • Self-created links – These are links from blog directories, guest posts, forum signatures, etc.
  • Outreach links – These are links that you get when you ask people to link to your site. You must convince the person that you have valuable content.

Lessons from Authority Blogs

Let us look at high authority blogs. Have you ever noticed the number and quality of backlinks on the site?

The content on the site is informative, targeted, original, quality, and shareable. Brands are not afraid to be associated with the site's content, so they link back without hesitation.

'Content is king,' and the value of a website is anchored on the content therein.

So, what can we learn from authority sites about content?

  • Post quality content regularly.
  • Publish content to various platforms
  • Update old content
  • Promote their content

That is how they increase their visibility and generate quality backlinks.

I hope you are convinced that content comes first then backlinks second. However, it can be a huge task to keep up with the demand for quality and quantity content if you have no SEO experience. Why not hire an SEO agency in New York to handle all your SEO needs?

Here are four truths why you should choose content over backlinks.

1. Determine the Focus of the Page

When you optimize your page for SEO, title tags, headers tags, internal links, etc., can help to understand the content on a page.

Unfortunately, you cannot use backlinks to define a page's topic unless they are keyword rich.

2. Focus on the User

Think about backlinks for a moment; why do you need them? It is purely for SEO.

However, content aims to relieve your visitor's pain points. So, the visitors are likely to engage with the content. The users sign up for your newsletter, buy products, enroll for courses, book appointments, and respond to your call to action based on your content.

What is the value of a website with countless backlinks and minimum content (if that is possible) to your prospects? So, if you focus on the links, you will not be of any value to your online visitors.

To draw people to your quality content, you need to market it. You can guest blog or share links to your work on social media platforms. That way, other sites will identify the value of content on your site then link back.

The only time when backlinks are more valuable than content is when you invent a product or service. Media companies are likely to link to your site to make their report authentic.

3. Content That Generates Links

People do not link without a reason to link to your content. Do you want to know the content that attracts quality backlinks?

  • Infographics– They are simple to understand. If you want to simplify complex topics, use professional infographics. Websites link to infographics when they want to give their readers a simplified version of a topic.
  • eBooks and Guides – These are detailed types of content that elaborate on one topic. Since blog posts do not have as many details as guides and eBooks, they link to them for comprehensive information.
  • 'How to' posts – They provide guides that break a process into small steps. 'How to write content that attracts backlinks' is an excellent example of a 'how-to' post. Since the post has several steps, various sites will find sections of the guide relevant, thus link to it. Blog posts that focus on SEO, backlinks, content may find your content worthy of a backlink. Make sure the post is between 2250 and 2500 words for higher ranking.
  • Interview-based posts–Interviews with industry experts attract quality links because they are authoritative. The experts give the first-hand experience on issues, tips, strategies, and valuable information related to the industry. Authority sites link to your content if it focuses on their niche.
  • Opinion posts – The posts provide an opinionated perspective on an issue. The information might be controversial or diverse. However, it must be good enough to draw the attention of high authority sites. In most cases, the post has statistics to prove the opinion. Sites that agree with the view will link to your content for emphasis. However, sites that disagree with the idea will link to the content then address what they feel is misinformation.
  • Original research posts - The reports are data-based. Research posts are broken down into specific sections that focus on an area. Since data is credible, it draws the attention of people who want reliable information.

For you to create the above content, you need to discover the right keywords, then create and optimize your content around the keywords. SEO agency New York has the experience, skills, and expertise to create content that helps to improve your SEO rankings, thus attracting quality links.

4. Develop Site Structure

Internal linking helps to interrelate topics within your site. It also helps in navigation on your site. The links also provide a 'path' where spiders crawl topics and pages within your website.

Ultimate Thoughts

Quality content and backlinks contribute to high ranking on search engines. Engage a professional SEO agency in New York to help you concentrate on quality content that generates links.

Best WordPress Plugins to Level up your SEO Game in 2021

 51% of website traffic comes from search engines. If you are a website owner, you need to optimize your site with the best WordPress plugins for SEO. Although the plugins do not guarantee first-page ranking, they help to improve your chances of ranking high on search engines.

Best WordPress Plugins to Level Up Your SEO Game (2020)

WordPress is SEO friendly and has several plugins that can help improve the SEO of your blog. However, most of the plugins perform the same work. You therefore do not need to install more than one plugin for the same function.

To help you select the best plugins, you need to understand the unique selling point of each plugin that you need. Here is a compilation of the best WordPress plugins for SEO in 2020.

1.      SEMRush

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SEMRush has features that guide you to write optimized content and to beat your competitors. First, the tool helps you to identify search terms and keywords that can help you rank high in search results.

Secondly, SEMRush has a competitive research feature for ‘spying’ on your competitor. The tool helps you to understand what your competitors are doing (keywords they are ranking for) and reveals any marketing gaps in terms of keywords that can help you beat them. Lastly, SEMRush works well with WordPress.

2.      Google keyword planner

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The Google keyword planner is a free tool aimed at helping advertisers. The tool generates information that help advertisers reap the most out of their ads on Google.

Google gives you access to data on keywords, their search volume, search difficulty, and number of results when you use the tool. The tool gives insight on the trend of the keywords over a period. The feature on trends can help you write relevant content (Google’s requirement for a site to rank high).

3.      Google Console

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Google console is a free SEO tool provided by Google to all website owners. It allows website owners to monitor how their site is performing on Google search. The tool provides essential information to help you optimize your site for higher ranking. Information provided by google console include technical status updates, search traffic, crawl data, search appearance, and educational resources.

You can integrate google console with MonsterIsights or Yoast SEO.

The SEO tools alerts you if there are any optimization errors on your site like crawl errors.

4.      Yoast SEO

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The plugin has more than 2,000 reviews and a rating of 4 out of 5. Are you wondering why the plugin is so popular? Here are some of its top features:

  • Yoast SEO tool checks all the requirements of a well optimized site. It checks the length of your content, confirms that all images have an alt tag similar to the keyword, and ensures that you have a meta description.
  • The tool displays a green signal for the requirements that you have met. However, if you need to work on something, Yoast SEO displays an orange signal.
  • Yoast SEO helps to add social media images and open graph metadata to your articles.
  • The SEO tool generate xml maps which makes it easy for Google to crawl your site.
  • If you need to import SEO data from another plugin, Yoast SEO makes the process simple.

5.      All in One SEO Pack

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The All in One SEO pack has a feature manager that makes it possible for beginners as well as webmasters to use the tool.

You do not need any experience in SEO to use the tool. Users only need to know how to read and follow instructions on the fields to input the data.

The default settings of the tool provide the best SEO experience, but you can alter them to suit your needs. As you gain more experience in SEO, you can use the advanced features of the ALL in one SEO Pack. 

The SEO tool helps to improve your website by allowing you to add meta tags and SEO title with ease. The pack offers google analytics, image sitemaps, open graph meta tags, and XML Sitemap support. In addition, it helps to avoid duplicate content on your site.

6.      Ahrefs

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Ahrefs is a valuable marketing tool which helps in monitoring competitors, checking backlinks, and conducting keyword research. Other additional features include finding guest posting opportunities, identifying unlinked mentions, and monitoring technical SEO issues.

For the best experience while using Ahref’s, take time to understand the tool then use it daily. People who use the tool daily discover new features the more they use it. Checking the tool regularly guarantees timely reports which when worked on guarantee more traffic to your site. Ahrefs offers a variety of possibilities for positive marketing outcomes.

Ahrefs has an ‘alert’ feature which as the name suggests, sends important notification if requested, via email. Common notifications include alerts on backlinks, mentions, pages linking to competitor, and performance of your keywords on your site.

By using the various features of the SEO tool, you can improve your current content by optimizing it. Ahrefs can also help you identify website content that needs updating. The tool reveals broken links thus highlighting link building opportunities.

7.      Broken link checker

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If you have been running a blog for some time, you know some tasks can seem an uphill. Links within your site play a role in your site’s SEO. If there are broken links, it influences user experience. To avoid bad user experience, check your site for broken links (outbound and inbound links).

Broken Link Analyser reveals links that are directed to dead pages. If there are dead links from other sites, remove or redirect, or reinstating the dead pages. Examine your site for links directed to harmful sites that could damage your SEO.

Just like with the keywords, you can ‘spy’ on your competitor’s links. If there are people linking to your competitors dead page, redirect the links to your sit by creating pages that are similar to your competitor’s.

The broken link checker is a free tool. Unfortunately, it is a resource-intensive tool and it can slow down your site.

8.      All in one Schema Rich Snippets

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All in One Schema Rich Snippet supports nine Schema content types. They include people, products, software applications, services, reviews, recipes, events, and videos.

If you need to change the looks, strings, or feel of the snippets, you can do it from the customization box. You can add prices below products, video/image next to descriptions, and star ratings under a review.

The Pro version provides advanced settings and automates configuration of page markup. If you have several web pages, the automation makes it easy to optimize all your pages.

9.      SEOPress

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SEO plugins help website owners to set up a site that is ready for social networks and search engines. Unlike other WordPress plugins for SEO, SEOPress is light weight and does not slow down a site. The premium version is pocket friendly and allows you to use it on several websites.

The SEO tools appeals to expert and beginner web owners. It is easy to set up and has a range of features. Some features include Dublin core, structured data types, meta title, HTML Sitemaps, open graph support, Google News setup, google analytics integration, good for Woo commerce, custom tracking, and advanced SEO options. Although the tool has similar features as Yoast SEO, its premium version is cheaper than Yoast SEO’s.

10. RankMath

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RankMath is a competitive SEO tool that helps you optimize your content for easy ranking on social media and search results. The plugin is good for gurus as well as beginners.

The installation process is easy as it is a step by step wizard. For the best performance, the tool establishes the settings for your site. It also sets up webmaster profiles, SEO setting, and your social profiles.

To help you improve on your site’s SEO settings, the tool gives you a preview of how the post looks on social media and SERPs. You can also add short descriptions, Open Graph metadata and meta title on your posts when using the tool.  It also displays Google console information such as keywords you are ranking for, indexing issues, and your sitemap status on your dashboard.

RankMath gives tooltips for all its features so that you can maximize on them. The tool allows you to import data from other SEO plugins when setting up.

11. KeywordTool.io

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The Keyword.io tool saves marketers time spent looking for keywords on Google’s autocomplete section. To use the tool, you enter a keyword then the it generates over 500 autocomplete keyword suggestions. The suggestions come from search engines autosuggest feature.

The keywords suggestions are from Google, Bing, YouTube, e-Bay, Amazon etc. Find the keywords by selecting ‘Questions’, ‘negative keywords’, ‘Related keywords’ or filter by country, location, or language. The keyword tool gives additional information like the keyword search volume per day or month. 

Keyword.io tool is good for competitor research. Want to know which keywords your competitors use or how many times they use the keyword on a page? Well, input your competitor’s URL then search.

12. WP Rocket

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The load time of a website affects SEO. The best way to speed up your site is to enable caching. WP Rocket is a caching plugin that guarantees to boost the performance and speed of your site. Websites with fast load time enjoy increased conversion and improved search engine optimization. Fast load speed reduces your website’s bounce back rate.

The setup is easy and fast even for people without knowledge on programming. WP Rocket has an option where mobile website visitors can click on for mobile responsive website.   

13. SEOquake

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SEOquake is a non-invasive SEO tool with a ton of helpful data. If you subscribe, you find the tool on the top left-hand side of a web page. If you want to see the details provided, you expand the addon. The tool breaks down data such as backlinks, Alexa rank, density, page health, last updated, and site infrastructure in one place.

The SEO tool is an addon for Opera, Google Chrome, Safari Web, and Mozilla Firefox browsers. SEOquake has a domain comparison which is good for checking how and what your competitors are doing.

However, it is not easy to read the information provided by the tool because of its drop design. The data provided by the tool can be confusing to beginner and there are no explanations about what the parameters mean.

14. Yet Another Related Posts Plugin (YARPP)

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Google analysis the time people spend on your site as an indicator of relevance. A lower bounce rate means website visitors find valuable content on your site so they stick around longer. The Yet Another Related Post Plugin displays content (posts and pages) related to what the online visitor is engaging with currently. The visitors end up spending more time on your site. A lower bounce back rate improves your SEO ranking on Google.

15. Monster insights

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Marketing is an art and a science. This means you need data to make the right decision and knowledge on how to use the data. When you have the right data, it helps you make decisions that improve your website’s SEO.

Google Analytics by MonsterInsights has over 11millon downloads. The plugin displays your analytics in a simplified way within your WordPress dashboard. The report is inclusive and gives a breakdown of important metrics such as demographics, link tracking, and interest.  

It is easy to install the WordPress plugin in your site. The tool shows data in an easy to understand way and as detailed as you would want the data to be. The insights allow you to see the content that is doing well on the site, popular products, and the where visitors are dropping off.  

16. WP Touch Mobile plugin

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In the first quarter of 2020, browsing on mobile platform contributed to more than 50% of website traffic. Today, website owners do not have a choice but to create mobile responsive website if they want to enjoy traffic from mobile platforms. Online visitors are not patient so if your site loads slowly, they quickly move on to the next site.

The WPtouch Mobile Plugin can help you increase the speed of your site. It is easy to install and use. You do not have to change any codes for the plugin to work. After installation, you use the administration panel to customize your site for mobile view. WPtouch adds an elegant and beautiful mobile theme for you automatically. 

17. SEO Optimized Images

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To improve SEO ranking, you need to look at all aspects of you site in addition to the content. Did you know you can use Google Image Search to improve your SERP?

Plugins such as the SEO Optimized Images guides you on how to add SEO friendly title and alt attributes to your images. The plugin helps you to save time and guarantees the right choice of attributes.

Final remarks

Every website owner wants their site to rank high. SEO plugin tools make the site faster, display necessary data for higher ranking, alert you on SEO errors, and highlights SEO related issues. The plugins are your eyes on the internet and they provide timely, concise, and actionable information which can help improve your SEO. It is normal to start off with a few WordPress plugins for SEO then keep using more as you advance. Whichever plugin you select, make sure you maximize its benefits.

How to Add Keywords to Your Copy (So it Pleases both Users and Search Engines)

Do you know what determines the success of online content? Does the number of users, revenue, or daily visits define it? Yes, it does to some extent,but to be exact, it is content that readers find useful and search engines rank high.

Search engines do not need your content; they need you to provide valuable content, then they reward you with high ranking.

How to Add Keywords to Your Copy (So it Peases both Users and Search Engines)

Search engines provide the best answers to search queries. If a user clicks on your content,and then they close it immediately, it means you did not give the answer they are looking for.

Google, the largest search engine, receives above 2 trillion searches every year. With Google's highly sophisticated algorithms, it is easy to tell which content users enjoy online. So, as long as the content is beneficial to the user, Google loves it and rewards you by ranking the content high.

Content for Search Engines or Humans?

SEO is the most misunderstood subject online, according to Copyblogger. The underlying question is whether to focus on humans when creating content or search engines.

Although search engines determine your ranking, they rely on how users interact with your content to rank it.

Online visitors rely on search engines to produce the most relevant results after a search query.

Search engines focus on content that answers the user’s question. In short, people come first then search engines second when creating content. Therefore, your content should appeal to the searcher and must meet the searcher's purpose.

According to Redevolution,Google relies on the relevance and authority of content when ranking as it guarantees an improved user experience.

  • The search engine scans the quality and quantity of links pointing to your content. The quality of links focuses on whether the links are trustworthy.
  • As for relevance, Google analyses the content for keywords. How well have you used the words? Where have you positioned them on the post? How often have you used the terms?

To help guide in writing content that your readers and search engines love, here are some tips.

1.      Research

When researching the keyword, consider the search intent and the search term your target audience use. The two factors will help you create content that focuses on your audience’s pain points.

To get the right keywords, you must understand your audience’s pain points. Are they looking for an SEO agency? Then, find out the intention behind looking for the content on the pain points.

Keywords are the language that your audience uses when looking for your services. So, when you use the exact term, you speak the same language with the user, and thus, you become relatable.

Search volume and term allow you to understand the interest and pain points of your prospects. Before you finalize on the search term to use, cross-reference the search term with current content on Google to understand the intent from Google’s viewpoint.

2.      Up-to-date Information

Is the content and pages on your site fresh? Is there old content on your site? Well, if the outdated content is still valuable, make minor adjustments to boost its relevance and freshness.

Look for trending keywords and add them to the existing content.

Updating your content with trending keywords indicate to the search engines that your site is well maintained. Besides, online users spend more time on up-to-date and informative content.

3.      Diversify

Content is the currency of the online space, but there is no limitation in the type of content to use. Videos, images, and audios are also appealing to online visitors.

Images break the monotony in long-form content. There are free and premium images to choose from on sites such as Pixabay.  Optimize images, audios, videos, and the pages you embed them to increase visibility. A content delivery network (CDN) helps to maintain a low load time, which guarantees high site speed and improved user experience.

For images, add captions and alt-text with relevant keywords while you can include a transcript for your podcasts or videos.

4.      Quality Content

Search engines rank sites depending on their value. One of the secrets why Google is successful, is: providing quality search results consistently.Ranking is like vouching for a website. If the search engine has more trust in the site, it ranks it high. For a website to draw the attention of the search engines, you must have quality content that attracts and encourages visitors to stay on your site.

Google defines high-quality content as original, professionally written, accurate, and comprehensive content. The search engine rewards trustworthiness, authoritativeness, and expertise in content creation.

To guarantee high-quality content that website visitors and search engines enjoy consistently, invest in a content strategy. Come up with relevant keywords to use. Concentrating on relevant keywords guarantees better ranking and improved user experience.

5.      KeywordPlacement

Keywords should appear naturally on your content to maintain readability. Include keywords on your subheads, titles, and body of the content. Forget about the keyword density for some timeto avoid compromising on the quality of the content.

Think about what the user wants to read and the search terms they use then, write content that aligns with the two.

6.      Focus on the Pain Points

When you create posts that respond to a user’s pain point, you please search engines and users in two ways. One, search engines display your content on search results because it is valuable. Two, the prospects find the content helpful because it addresses their pressing needs.

Plain points make the best keywords.

Google results are so accurate that online searchers rarely look for additional content after their first resource.

Useful content answers a user’s questions in a comprehensive, complete, and substantial manner. Search engines love content that is beyond obvious.

To increase visibility, optimize your content for direct answers, and featured snippets. Optimization improves the chances of your content appearing after a voice search call.

Sometimes you may want to add H2 within your text to increase the accessibility of the main points. This strategy helps you to attract and maintain visitors to the post.

Conclusion

When you create content that is relevant to your readers, search engines understand the value of the content, and they reward you.

How to Install WordPress Plugins for Free_

How to Install WordPress Plugins

455,000,000 self-hosted websites use WordPress for their content management system. The CSM has robust features that focus on unrivaled user experience. You need to know that you can start a blog on WordPress without plugins, but with time, you will need to learn how to install WordPress plugins. The good thing about the plugins is that they are easy to install for tech and non-tech people.

How to Install WordPress Plugins for Free_

As your blog grows in terms of visitors, activity, and content, then you will need to install plugins. Due to need to improve the speed of the site, user experience, SEO ranking, amongst others, will force you to install the necessary plugins.

For people who are new to WordPress, installing the plugins might sound like a tall order, but it should not. There are three main ways you can install the plugins: via search, FTP, or upload a zip file. Only people with the self-hosted WordPress can install the extensions.

I will demystify how to install WordPress plugins by discussing the three installation methods.

How to install a WordPress plugin via FTP (File Transfer Protocol)

It is a way used to transfer computer files over the internet between a client and a server.

To install a WordPress plugin using FTP, you need to have your FTP server credentials. You can contact your web hosting company to give you the details or, you can get them from your web hosting account. The FTP server URL, FTP password, and FTP username are the credentials that you need.

First, choose an FTP application/program. One of the most accessible programs to use is FileZilla. For with Mac, try Cyberduck. The two programs are free.

Download the plugin you want to install then unzip it.

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Remember the FTP credentials? Now it is time to use them—login to your FTP account using the FTP password and username on the FTP server.

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Look for the plugin folder. You can access it from WP-content then plugin. In the plugin section, look for the folder.

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If you are using FileZilla, drag the WordPress plugin you want to install from your computer and drop it to the server. You can also upload the theme to your WordPress plugin folder.

The upload will take some minutes, depending on the number of files to be uploaded. Wait for the process to end. When the process comes to an end, the plugin is ready to be used. You can access it from your WordPress dashboard by going to appearance then plugin, you will find it there.

To start using the plugin, activate it on your WordPress dashboard. To install a WordPress plugin using the FTP method, you use an FTP software; then you use the other two methods (search and find) to configure and activate the plugin.

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Install WordPress plugins using the dashboard plugin upload

If you want to use a plugin that is not on WordPress but is compatible with WordPress, you can upload it on WordPress. Search for the plugin then confirm that it is compatible with WordPress. Download it.

Go to your dashboard, search for the plugin, and then click on the 'upload plugin' button.

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The upload method is also excellent when you need to install a plugin that cannot be installed through the WordPress dashboard. Configure the plugin settings after installation so that they can meet your needs.

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Install WordPress plugins through plugins search

Here is a clear way on how to install a WordPress plugin to your site; you can do it on your dashboard. WordPress has a search box that allows you to search for any WordPress plugin without having to go to another platform to look for the plugins.

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When you identify the plugin you want to install, WordPress gives you a chance to learn more about the plugin before installation. When you click the name of the desired plugin, a pop-up page with additional details about the plugin appears. Additional information includes the ratings, its developer, number of active installations, compatibility information, and last time it was updated.

To install a WordPress plugin, go to plugin then add new from your dashboard. The page has a few options at the top, such as featured, favorite, recommended, most popular, and search.

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The featured options are for plugins that are recommended by WordPress. If you want to install a featured plugin, use the search button at the bottom of the page.

The most popular option has a list of plugins arranged by their popularity. The most popular plugins appear at the top while the least popular are at the bottom.

Recommended plugins consist of plugins that WordPress recommends based on the plugins you have installed. These are plugins that work well with installed plugins.

As for favorite plugins, all the plugins marked as favorites appear in this section. Finally, if you want to look for a specific plugin, then you can use the search option. Use a keyword, and WordPress will provide a list of plugins that match the keyword.

Once you identify the plugin you want to install on WordPress, press the install button at the top right-hand corner of the plugin. When the installation process is complete, the button changes its label to activate. Press it to enjoy the plugins' functionality. When the plugin becomes active, WordPress redirects you to a pane with all the active plugins. This (the pane) is where you can upgrade, deactivate, or edit the settings for individual plugins.

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Why can't I install plugins on WordPress?

WordPress installation errors hinder even people who know how to install WordPress plugins from installing the plugins. The installation errors are easy to fix and identify.

'Syntax error' or 'parse error' can occur during installation or after installation. If it happens during installation, it means the error is on the developer's side. Before you decide to fix the error yourself, check other issues that could be causing the error. If all the different areas are working well, get a new plugin. You do not need to have a plugin with recurring errors: fix it for good.

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WordPress only uploads zip files, so if the file is not in the right format, you are likely to get the 'bad format' error. This error is thus standard when uploading a plugin on WordPress manually. Before reaching out to the plugin developer, confirm that the plugin file is in a zip file.

Sometimes you can get the zip file, but the contents might be wrong, incomplete, or missing. Check against the WordPress recommendation for zip file content to confirm the required file contents. Confirm that the zip file is the right on. Lastly, check whether the zip file has any contents. If the above does not resolve the error, reach out to the developer for solutions.

Memory limit error happens when the web hosting PHP memory limit is incapable of processing the installation if it is too low. The memory is set to 64M by default.

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To fix the error, open the file editor on your control panel and then edit the memory size. Add this code define( 'WP_MEMORY_LIMIT', '256M' ); to the wp-config-PHP file found in the root directory.

WordPress has a set file size for plugins. When the limit exceeds, you are likely to get this message, "The uploaded file exceeds the upload_max_filesize directive in php.ini." To fix the error, write new code on the php.ini file on the filesize section. The correction will allow you to install larger files without an issue.

How to install a WordPress plugin from zipping?

Go to your dashboard and click on the plugin. Go to add new then upload plugin.

Select the folder you want to install then activate it. If an old version of the plugin already exists, you will need to delete one of the plugins. If you have not yet activated the plugin, delete it directly. If it is already active, deactivate it first then delete it.

Can you install plugins on WordPress free?

Yes, you can, there are many free WordPress plugins available on the site or other directories.

How many plugins should I install?

There is no set number of plugins that you should install: just install the number that helps you customize your website as you want. Sites for people who are new to WordPress have fewer plugins, but as they continue working on WordPress, they increase the plugins.

Some websites have 20-30 plugins, while others have up to 50 plugins. To maximize the potential of WordPress, ensure all the plugins follow the coding standards set for WordPress.

Should I delete inactive WordPress plugins?

Yes, because hackers use inactive plugins that have not been updated as leeway for hacking your site. Install Wordfence- a free plugin that notifies you when a plugin is no longer being updated. A lean site loads faster, so clean your site by deleting inactive plugins.

Some plugins should not be deleted, such as a secondary security plugin and a maintenance plugin. If something goes wrong with your site, you can activate the secondary security plugin, then scan the site to see the source of the issue. This is important if your primary security plugin has problems identifying the source of the item. The maintenance plugin is essential when you need to carry out a live maintenance procedure on your site.