October 2020 - Sleek Web Designs Blog

Month: October 2020

web-design-nyc

10 Signs Your Business Website Needs an Urgent Redesign

A website is a business portal for your online audience. As you know, the online platform is ever-changing, so you cannot afford to have an outdated website; otherwise, you will lose touch with your audience. If you need a website redesign, reach out to a professional web design company in New York.

Constant changes in website designs, functionality, and development trends explain why you need to redesign your website every 3 to 5 years. Your website conveys the first impression of your business to your online customers and competitors. Search engines are also keen on the functional aspects, such as the load speed,to determine your ranking.

An outdated website has a negative impact on your marketing efforts. Before you embark on your website redesign, identify the goals you want to achieve. Contact web design company from New York for outstanding website redesigns. Here are ten reasons why you should redesign your website:

1. Undesirable Analytics Performance

Analytics provides a comprehensive report on the performance of your website. Data on new users, bounce back rate, traffic sources, and page views, amongst others, inform your visitors’ actions on your site.

Analytics reports help you to understand if you are achieving your objectives or not. Website audits reveal areas where you need to improve. It can highlight broken links (internal and external) and other errors that affect user experience. Also, search engines consider the number of broken links on your site when ranking.

Check analytics reports against your objective to determine if you are meeting your expectations. If the bounce rate or exits are high, consider redesigning your site’s content or navigational elements. A high bounce rate shows that your online visitors are not enjoying the content on your site. The content may be outdated or different from what they want.

Rely on Google analytics reports to inform your website redesign or work with a web design company from New York.

2. Need to Highlight Changes

Your website should reflect your current products, services, objectives, logo, and team. For tremendous changes such as the inception of new products/services, change in the company logo, or certification or award, highlight the changes on your homepage.

When the business is young, some people choose to concentrate on content that creates awareness. However, as the business grows, you may focus on content that leads visitors to your products/services.

A website redesign captures the changes, achievements, and developments.

3. The Website has Security Issues

Updating your website’s server, code, patches, and the operating system keep hackers and viruses away. Website security is so important that even Google requires all websites to have the SSL certificate installed. Google ranks websites without the certification lower in search results.

The online audience never gives their details on insecure websites. Google puts an exclamation mark next to the URL if the site has not installed the SSL certificate.  Webhosting companies provide free SSL certificates. A web design agency from New York can install the certificate for you.

4. Outdated Content

Outdated content displays a negative image to your audience. The copyright date is a small but powerful feature of your website. If you forget to update it, your audience might assume that the rest of the content is also irrelevant and outdated.

As you redesign your site, consider using a content management system (CMS) to make it easy to update your website. With a CMS, you update your site even without any knowledge of programming languages or HTML.

5. Unappealing Design

The old website designs are unappealing, and they portray a bad image for your business. Besides, the designs have limitations in terms of functionality, and this affects user experience.

Modern designs are neat, easy to navigate, and appealing. When choosing a website design, consider one that aligns with your business. There are website designs for photography business, eCommerce sites, and blogging sites, amongst others. Choose a design depending on your niche.

6. Mobile-Friendly Website

New phone releases come with varying screen sizes—changes in screen size influence how your website displays. If your site is mobile irresponsive, it will perform poorly and look unappealing to your online audience. Mobile search is on the rise, so if your site does not respond to all devices, you will lose potential customers.

Small font size is illegible on mobile devices, and too many videos affect your site’s loading time on mobile devices. A mobile responsive site increases engagement, and it improves user experience and search engine rankings.

7. Poor Search Visibility

All websites share a common goal: they all want to be visible to their target audience. The competition for visibility is stiff, and there is no way you can rank high with outdated website design. Remember, your target audience will not find you if you rank poorly.

Headers, metadata, body content, and image tags all contribute to page ranking. Schema mark-up and social media tags improve visibility beyond search engines.

Advanced content management systems make it easy for crawlers to scan your site, improving your site rankings. If you are uncertain of the CMS to use, contact a web design agency from New York to help you select and install the best system. 

8. Undesirable User Experience

Website visitors want quick results, easy navigation, and access to helpful information with ease. If your site loads slowly, the visitors abandon it and moves to a faster site. If this is the case with your site, your bounce-back rate will soon be on the rise, and you will lose potential clients.

A website redesign can lead to improved load speed. Use the Google PageSpeed tool for auditing your site for load speed. Fix the highlighted issues.

9. For the sake of competition

A website is part of your branding. The message, tone, logo, images, and content should be unique to your business. The branding on your site influences your image on forums and social media platforms. So, an outdated website taints your image among your clients and competitors.

For successful website redesign, check out what your competitors are doing and identify gaps in their site. Identify the functions and features that your audience can enjoy and make you stand out among your competitors.

10. Embarrassing Website

Yes, you read it right. If you are not proud of your site, then it is time you redesigned it. Do you direct people to your site freely? Are you happy about the design and content on the site? Well, if not, it is time for a redesign.   

Concluding Thoughts

A business website should market your business, increase sales, and build your brand. If it is not helping you to achieve your objectives, consider a website redesign. Focus on increasing functionality and improving the appearance of your site for your website redesign.

tips for increasing instagram sales

Increase Your Instagram Sales with These 10 Tips

Instagram has over one billion monthly users, of which, 75% take action like buying or visiting a website. In 2017, the business community on Instagram doubled within 6 months. The social media platform has a unique audience that you can tap to increase your niche impact via efficient marketing strategies.

Instagram users make it the best marketing platform. Ninety percent of them follow at least one brand, and 83% discover new products on the platform. Besides, 80% confirm Instagram helps them to decide the right product or service to buy.

Posts on the site appear in feeds based on popularity. So, brands must ensure their posts attract high engagement to increase their visibility.

Here are ten effective tips to help you sell more on Instagram.

1. Optimize your Business Profile

Your profile provides the first impression for your customer, so it should be outstanding.

Today, most people depend on Instagram to find brands, and most of them make the site their homepage.

Use a brand photo – what you use in all the other marketing opportunities. Create a bio that explains what your business does and the value you provide to your customers. To drive traffic to your site, link your shop by adding a URL to your Bio section.

2. Use striking Images

A stunning image is sure to grab the attention of users scrolling their feeds. Focus on high-quality, unique, and beautiful photos. 

Consider the images that your followers love then post such often. When taking the pictures, take advantage of natural light, sunrise, or sunset. Take the picture from different points, such as when crawling, standing, lying down, etc.

Enhance your images using editing tools like Canva, VSCO, or A color story.

3. Brand your Posts and Profile

Branding helps to create a consistent and easy to identify an image for your followers. Here are a few ways to brand:

Color schemes help to increase visual interest and build a brand image. You can use the colors on your logo or select a combination of colors.

Come up with a unique and consistent style for your photos. Instagram is a visual site so, images are important

Hashtags help brands to be discovered, and they amplify messages. Select a hashtag with discoverable terms and unique to your business. Long-tail hashtags that are not saturated and branded hashtags increase brand awareness. They also reach a targeted audience.

4. Use Instagram Promotions

Increased visibility improves your chances of selling. Instagram promotions help you to attract organic traffic to your market store. However, you need to pay for advertisements.

To create a promotion, open the promotion option from your profile settings. Click the ‘create promotion’ and select the post you want. Next, choose your destination and the ‘Your Website Option’ if your store is on your site. Choose your target audience and then set the budget and duration of the ad.

5. Scheduled Posting

People hate it when businesses spam their feeds with offers and products. Imagine what will happen if a user faces your ads every time they are on Instagram: they will unfollow you.

A lost follower is a lost opportunity to close a sale. Find an appropriate time and the content to post. Try out various posting routines until you get the best outcome. Rely on analytics to identify the most favorable time and content for your audience.

6. Insights

Instagram offers a free tool to help you monitor engagement, impression, and data to understand how your content performs. The tool provides information about your audiences such as their gender, age, location, and the hours that they are active on the site.

 Use the information to adjust your marketing strategy for increased engagement and sales on Instagram.

7. Improve the shopping experience

You can increase sales on Instagram by using a few tips to manage the shopping experience. First, set up and get approved for shopping on Instagram. Add your products to a shopping cart like Shopify as it allows you to tag your products in your posts. Tagging the products ensures that customers can view all your products plus their prices instantly. 

To close the sale on Instagram, show the customer the value of the product you want them to buy. You can also find a way to combine the products you sell. For example, if you sell beauty products, suggest ways to apply the various products together for the best results. When a customer sees the need for a product(s), they buy. Include contact info on your profile.

8. Instagram stories

Stories is a free tool that allows users to combine various forms of content such as live videos, photos, Boomerangs, rewind videos, and short videos. Although stories disappear after one day, you can save and repost the Stories again.

As you create the Stories, remember it is a slideshow. Content appears in the sequence that you add to the slide show.

9. Customer-generated posts

Customers are the best marketers in all businesses. Talk to your customers and request them to send you pictures of how they use your products. If you sell outfits, you can request them to send high-quality photos where they have a complete outfit from your store.

Choose the pictures that align with your brand message. Customer-generated posts are cost-effective in terms of time and money since your customers help you with the bulk of the work. 

10. Strengthen customer relationships

Strong customer relations lead to loyal and returning customers. Engaging with your customers and posts strengthens the relationships.

Instagram posts generate 3% engagement, while Twitter leads to a 0.07% engagement rate. Strong customer relations

Increase direct feedback and makes it easier to convert prospects.

Add captions to all your Instagram images. Consider holding contests if you have a solid following. For the award, choose a product or service that your followers treasure. Display the award on your posts.

Wrap up

Instagram has an audience that is ready to buy but does not want sales messages. Therefore, you must have a strategy to attract a large following and increase your sales on the platform. Looking for help to put together a stellar social media marketing strategy? Contact us today.

keywords that appeal to users and search engines

How to Add Keywords to Your Copy (So it Pleases both Users and Search Engines)

Do you know what determines the success of online content? Does the number of users, revenue, or daily visits define it? Yes, it does to some extent, but to be exact, it is content that readers find useful and search engines rank high.

Search engines do not need your content; they need you to provide valuable content, then they reward you with high ranking. 

Search engines provide the best answers to search queries. If a user clicks on your content,and then they close it immediately, it means you did not give the answer they are looking for.

Google, the largest search engine, receives above 2 trillion searches every year. With Google’s highly sophisticated algorithms, it is easy to tell which content users enjoy online. So, as long as the content is beneficial to the user, Google loves it and rewards you by ranking the content high.

Content for Search Engines or Humans?

SEO is the most misunderstood subject online, according to Copyblogger. The underlying question is whether to focus on humans when creating content or search engines.

Although search engines determine your ranking, they rely on how users interact with your content to rank it.

Online visitors rely on search engines to produce the most relevant results after a search query.

Search engines focus on content that answers the user’s question. In short, people come first then search engines second when creating content. Therefore, your content should appeal to the searcher and must meet the searcher’s purpose.

According to Redevolution, Google relies on the relevance and authority of content when ranking as it guarantees an improved user experience.

  • The search engine scans the quality and quantity of links pointing to your content. The quality of links focuses on whether the links are trustworthy.
  • As for relevance, Google analyses the content for keywords. How well have you used the words? Where have you positioned them on the post? How often have you used the terms?

To help guide in writing content that your readers and search engines love, here are some tips:

1. Research

When researching the keyword, consider the search intent and the search term your target audience use. The two factors will help you create content that focuses on your audience’s pain points.

To get the right keywords, you must understand your audience’s pain points. Are they looking for an SEO agency? Then, find out the intention behind looking for the content on the pain points.

Keywords are the language that your audience uses when looking for your services. So, when you use the exact term, you speak the same language with the user, and thus, you become relatable.

Search volume and term allow you to understand the interest and pain points of your prospects. Before you finalize on the search term to use, cross-reference the search term with current content on Google to understand the intent from Google’s viewpoint.

2. Up-to-date Information

Is the content and pages on your site fresh? Is there old content on your site? Well, if the outdated content is still valuable, make minor adjustments to boost its relevance and freshness.

Look for trending keywords and add them to the existing content.

Updating your content with trending keywords indicate to the search engines that your site is well maintained. Besides, online users spend more time on up-to-date and informative content.

3. Diversify

Content is the currency of the online space, but there is no limitation in the type of content to use. Videos, images, and audios are also appealing to online visitors.

Images break the monotony in long-form content. There are free and premium images to choose from on sites such as Pixabay.  Optimize images, audios, videos, and the pages you embed them to increase visibility. A content delivery network (CDN) helps to maintain a low load time, which guarantees high site speed and improved user experience.

For images, add captions and alt-text with relevant keywords while you can include a transcript for your podcasts or videos.

4. Quality Content

Search engines rank sites depending on their value. One of the secrets why Google is successful, is: providing quality search results consistently.Ranking is like vouching for a website. If the search engine has more trust in the site, it ranks it high. For a website to draw the attention of the search engines, you must have quality content that attracts and encourages visitors to stay on your site.

Google defines high-quality content as original, professionally written, accurate, and comprehensive content. The search engine rewards trustworthiness, authoritativeness, and expertise in content creation.

To guarantee high-quality content that website visitors and search engines enjoy consistently, invest in a content strategy. Come up with relevant keywords to use. Concentrating on relevant keywords guarantees better ranking and improved user experience.

5. Keyword Placement

Keywords should appear naturally in your content to maintain readability. Include keywords on your subheads, titles, and body of the content. Forget about the keyword density for some time to avoid compromising on the quality of the content.

Think about what the user wants to read and the search terms they use then, write content that aligns with the two.

6. Focus on the Pain Points

When you create posts that respond to a user’s pain point, you please search engines and users in two ways. One, search engines display your content on search results because it is valuable. Two, the prospects find the content helpful because it addresses their pressing needs.

Plain points make the best keywords.

Google results are so accurate that online searchers rarely look for additional content after their first resource.

Useful content answers a user’s questions in a comprehensive, complete, and substantial manner. Search engines love content that is beyond obvious.

To increase visibility, optimize your content for direct answers, and featured snippets. Optimization improves the chances of your content appearing after a voice search call.

Sometimes you may want to add H2 within your text to increase the accessibility of the main points. This strategy helps you to attract and maintain visitors to the post.

Final Word

When you create content that is relevant to your readers, search engines understand the value of the content, and reward you.