September 2020 - Sleek Web Designs Blog

Month: September 2020

avpid the following seo mistakes

11 Common SEO Mistakes (That Even Gurus Make Every Day)

Google is the leading source of referral traffic. Website SEO (search engine optimization) guarantees increased visibility and top rankings on SERPs (Search engine results page).

SEO involves off-page optimizations, meta tags, and keywords, amongst other tips and tricks. It is possible to forget one or two things in the complex field of SEO.

However, take it easy if you forget because even experts make small SEO mistakes that damage their SEO efforts. Unfortunately, the metrics are unforgiving to both gurus and newbies: numbers do not lie.

Here are some mistakes that seem negligible but have immense consequences to your SEO campaigns. The good thing is that even the experts miss them occasionally.

1. Ancient SEO Techniques

The internet and how we complete tasks online keep changing. Some years ago, keyword stuffing was allowed, but today, PBNs and keyword stuffing lead to severe Google penalties.

Google algorithms occasionally change, so, to rank better, embrace modern SEO techniques. Today, Google considers the keywords that you have mentioned or not mentioned when ranking sites.

Choose your keywords well and use them naturally in your content.

2. Ignoring Google Analytics/ Google Console

Google console and analytics are different tools.

Google Analytics provides information that helps you to know how well your site is doing. Information on the number of visitors, bounce back rate, traffic, etc. enables you to understand your site.

Google console highlights areas you need to improve on your site.

Although the two tools are free, some marketers ignore them. The free Google tools provide comprehensive information, but you need to invest time in them to understand the data.

Google console and analytics are the best SEO tools because they are products from the largest search engine (Google).

Link your website to Google Console and Analytics for comprehensive reports on your site’s performance and how to improve it.

3. Zero Internal Links

Google considers both External and internal links when ranking sites.

Quality external links show that the information on your site is reliable, and it helps in SERPs.

As for internal links, they interlink content on your site. Internal links make it possible for Google to crawl your site. It also helps to direct traffic to other areas of your site. Internal links also help to highlight essential pages on your site and topic clusters.

If you do not have internal links, you miss a chance to link various content on your site.

4. Mobile Unresponsive Site

At least 50% of website traffic comes from mobile devices. If your website is not mobile responsive, Google considers it unfriendly and ranks the site poorly.

If your site is unresponsive, you miss out on 50% of the traffic to your site. Create a responsive site then test it to see how the content displays on a mobile gadget.

5. No follow Command when Launching a Site

No follow commands inhibit Google from indexing and ranking your site or selected page(s). It is a simple warning for Google to keep off the page or site.

Are you wondering how it happens? Well, you can put a noindex meta tag on your website’s header code during the development stage of the site. Also, the noindex meta tag is helpful if you want increased control over the site or page for whichever reason.

The tag should be removed before launching a site so that Google can rank your pages/site in search results.

6. Maintaining Old Content

Changes in Google algorithms or specific industries render some content outdated. If new statistics or technology comes up, any old content becomes obsolete.

Revisit your content to ensure the data and information is up to date; otherwise, your Google rankings will drop.

7. Focusing on the Wrong Keyword

Your target audience makes a keyword right or wrong.

Let us say you are a healthcare tech writer: your website content could focus on helping tech companies succeed or on how customers (hospitals and patients) benefit from the technology. The keywords for each category are different.

If you fail to realize the difference, you will concentrate on the wrong keyword, thus losing valuable traffic and customers.

8. No Videos

Content is king, but video is the future of SERPs.

Videos are engaging, and they rank faster than text content. Google is now showing podcasts and videos in search results.

Videos and podcasts are less competitive than text content, so use them if you want to rank better.

9. The Heading Mistakes

Headings help you to break your content into topics. Breaking the content into targeted topics increases your chances of appearing in more searches.

Besides, some searchers skim through content before deciding whether it is valuable to them or not. If the visitors find your content helpful, you will have a lower bounce back rate; thus, rank better.

Write down your main points and break down your content based on the topics.

10. Forgetting that SEO is More Significant than Traffic

SEO focuses on drawing traffic to your site, but that is not the endpoint. In the end, you want the traffic to help you complete a marketing goal. It is better to have little traffic with a high conversation rate than massive traffic with zero conversion rate.

Do not forget to measure and monitor other objectives only because of your traffic increases.

11. Getting Comfortable with SEO Ranking

It takes time, patience, consistency, dedication, and expertise to rank well in search results. When you rank high, you might feel the need to reward yourself by taking a short break for your SEO efforts. However, this is a mistake.

SEO rankings are not permanent: they keep changing depending on the relevance of your site. Remember, as you ‘rest’, other marketers are still working and might outrank you soon. So, you cannot afford an ‘SEO break’ even though you rank first place for several keywords.

Conclusion

A successful SEO strategy involves many aspects. Some features work well before launching your website, while others require continuous monitoring and updating. Although the above mistakes seem unforgettable, maintaining a viable SEO plan can be overwhelming.

Backlinks vs. Content: Which is Better?

According to WordPress, ‘over 409 million people view more than 20 billion webpages a month.’Business websites want to reach their target audience, convert website visitors into customers, and increase brand awareness among other reasons. But, how can they achieve their goals without a high search engine ranking? You need to improve your website SEO or hire an experienced SEO agency in New York to help you.

The question of whether to prioritize backlinks or content, therefore, is common among website owners.

Google algorithms consider factors such as backlinks and content before they rank a website. However, some people feel backlinks are more valuable than content to the algorithms. Another group of people believes once you have quality content, it is easy to attract quality backlinks.

The fact is; the two (backlinks and content) rely on each other. It is also true that for a good SERP, you need the two. So, how do you choose what to concentrate on first, especially if your website is new?

You must understand that you cannot have links without content.

Content is, therefore, more important than links. If you have excellent content, people will link to it naturally.  SEO experts such as SEO agency New York understand how to generate quality links naturally through unique content.

Examples of backlinks include:

  • Natural links- You must have quality content to attract links from people naturally.
  • Self-created links – These are links from blog directories, guest posts, forum signatures, etc.
  • Outreach links – These are links that you get when you ask people to link to your site. You must convince the person that you have valuable content.

Lessons from Authority Blogs

Let us look at high-authority blogs. Have you ever noticed the number and quality of backlinks on the site?

The content on the site is informative, targeted, original, quality, and shareable. Brands are not afraid to be associated with the content on the site, so they link back without hesitation.

‘Content is king,’ and the value of a website is anchored on the content therein.

So, what can we learn from authority sites about content? They:

  • Post quality content regularly
  • Publish content to various platforms
  • Update old content
  • Promote their content

That is how they increase their visibility and generate quality backlinks.

I hope you are convinced that content comes first then backlinks second. However, it can be a huge task to keep up with the demand for quality and quantity content if you have no experience in SEO. Why not hire SEO specialists like SEO agency New York to handle all your SEO needs? 

Here are four truths about why you should choose content over backlinks.

1.      Determine the Focus of the Page

When you optimize your page for SEO, title tags, headers tags, internal links, etc., can help to understand the content on a page.

Unfortunately, you cannot use backlinks to define a page’s topic unless they are keyword rich.

2.      Focus on Your Prospects

Think about backlinks for a moment; why do you need them? It is purely for SEO.

However, content aims to relieve your visitor’s pain points. So, the visitors are likely to engage with the content. The users sign up for your newsletter, buy products, enroll for courses, book appointments, and respond to your call to action based on your content.

What is the value of a website with countless backlinks and minimum content (if that is possible) to your prospects? So, if you focus on the links, you will not be of any value to your online visitors.  

To draw people to your quality content, you need to market it. You can guest blog or share links to your work on social media platforms. That way, other sites will identify the value of content on your site then link back.

The only time when backlinks are more valuable than content is when you invent a product or service. Media companies are likely to link to your site to make their report authentic. 

3.      Content That Generates Links

People do not link without a reason to link to your content. Do you want to know the content that attracts quality backlinks?

  • Infographics– They are simple to understand. If you want to simplify complex topics, use professional infographics. Websites link to infographics when they want to give their readers a simplified version of a topic
  • eBooks and Guides – These are detailed types of content that elaborate on one topic. Since blogposts do not have as many details as guides and eBooks, they link to them for comprehensive information.
  • ‘How to’ posts – They provide guides that break a process into small steps. ‘How to write content that attracts backlinks’ is an excellent example of a ‘how-to’ post. Since the post has several steps, various sites will find sections of the guide relevant, thus link to it. Blogposts that focus on SEO, backlinks, content may find your content worthy of a backlink. Make sure the post is between 2250 and 2500 words for higher ranking.
  • Interview-based posts–Interviews with industry experts attract quality links because they are authoritative. The experts give the first-hand experience on issues, tips, strategies, and valuable information related to the industry. Authority sites link to your content if it focuses on their niche.
  • Opinion posts – The posts provide an opinionated perspective on an issue. The information might be controversial or diverse. However, it must be good enough to draw the attention of high authority sites. In most cases, the post has statistics to prove the opinion. Sites that agree with the view will link to your content for emphasis. However, sites that disagree with the idea will link to the content then address what they feel is misinformation.
  • Original research posts – The reports are data-based. Research posts are broken down into specific sections that focus on an area. Since data is credible, it draws the attention of people who want reliable information.

For you to create the above content, you need to discover the right keywords, then create and optimize your content around the keywords. SEO agency New York has the experience, skills, and expertise to create content that helps to improve your SEO rankings, thus attracting quality links.

4.      Develop Site Structure

Internal linking helps to interrelate topics within your site. It also helps in navigation on your site.  The links also provide a ‘path’ where spiders crawl topics and pages within your website. 

Ultimate Thoughts

Quality content and backlinks contribute to a high ranking on search engines. Engage a professional SEO agency in New York to help you concentrate on quality content that generates links.