May 2020 - Sleek Web Designs Blog

Month: May 2020

marketing-automation

5 Essential Steps towards Effective Marketing Automation

The goal of every enterprise is to increase its efficiency, revenue, and productivity through a powerful marketing team. And when you have an effective marketing automation strategy in place, you’ll be able to streamline your operations and realize your goals. Marketing automation allows you to automate all the repetitive marketing tasks of the business.

Some of the processes streamlined by marketing automation include cross-channel marketing campaigns, email marketing, segmentation, lead generation, customer retention, website personalization, cross-selling and up-selling, measuring ROI, and more. By automating these processes, the business finds it easy to analyze and track customer behavior and segment target audiences in order to personalize services.

What Marketing Automation Can Do

Once you have a marketing automation system, your business can target customers through automated messages sent across the web, emails, social channels, and text. The messages are sent according to workflows such as templates, campaigns, and much more.

The sales and marketing departments can automate digital campaigns and activities in order to maximize efficiency and increase business revenue. When used on repetitive tasks, marketing automation helps personnel to solve high order problems with minimal errors.

If you want to increase your leads and measure your overall ROI on your campaigns, then use marketing automation. Your marketing team can try out new things, get creative, and implement new campaigns geared towards empowering a lead generation. The technology is cost-effective and time-saving, and will always scale alongside the business.

Steps on How to Establish an Effective Marketing Automation Framework

Before executing your marketing automation plans, you have to establish a workflow that’ll allow your team to embrace new processes to ensure the brand’s success. A strong marketing automation framework will improve the company’s ROI.

Here are the key steps to follow:

1. Identify Your Goals and Requirements

Depending on your priorities and the size of your organization, you should identify your business’s most critical marketing activities with repetitive tasks and automate them. This will increase your marketing capabilities and improve the company’s overall marketing ROI.

For example, if you automate response emails, you’ll be reducing your team’s administrative burden.

2. Bring all Stakeholders On Board and Get them Trained

After analyzing your marketing goals and requirements and consulting with marketing automation solution providers, bring all teams on board. Help the sales and marketing departments understand how marketing automation can impact the bottom line of the business by increasing efficiency.

Your staff will need the training to understand how automation will fit into their schedules and how their roles will be redefined. Allow the teams to test the new system to understand its benefits and get answers to their concerns.

3. Find the Appropriate Marketing Automation System

Based on your requirements, you should select the best-suited marketing automation software for your business among the many available in the market. Take some time to test and evaluate the software to see if it’ll fit the company’s needs.

Check the software for available features, user-friendliness, and convenience of integration with third-party systems to know if it can serve your needs. The vendor can help you select one that is tailored to your unique requirements, including deployment timelines. Make sure, also, that you’ll be able to receive post-implementation support from the system vendor.

4. Create a Deployment Plan

A well-designed deployment plan will help your team to adopt automation and demonstrate success. Complete the data integration process and training of relevant teams as soon as possible. Ensure all the tasks are streamlined, including the feedback mechanism. The vendor should be able to support you during the entire process of the launch of the marketing automation. A marketing automation consultant will also come in handy during the streamlining process.

Since the marketing automation system comes with plenty of interesting features, it can be challenging for you to know which one to try out first. The best way to do this is to start with the basics, then continue to build on as you use your cases to demonstrate success. This will also help your teams to learn gradually as they analyze and improve on system usage and response.

5. Evaluate the Effectiveness of Automation

Implementing our automation system is not enough. You should make a periodic review of the process to understand what’s working and what needs to be improved. Understanding your automation’s impact on key metrics will enable you to make the necessary adjustments on time.

Conclusion

Effective marketing automation is the key to the success of your business. It improves your efficiency, productivity, data analytics, and customer support. By mapping customer experience, your organization will be able to integrate new automation that will impact the bottom line.

Clear goals, proper planning, specialized training, and optimized content are essential elements to consider during marketing automation implementation. They are the driving force behind your organization’s success. With Groundhogg help, you are sure to transform your business operations and offer upscale experiences to your customers through efficient marketing automation.

CRM-WP_Integration

How CRM WordPress Integration Impacts Your Business

As an entrepreneur, you are tasked with building lasting relationships with your customers. To achieve this, you need a strong CRM WordPress integration to help you understand their needs and deliver personalized services that will set you apart. Optimizing customer relationships will help grow your business.

Customers are happy when they know that you value them. Having a CRM can help you increase your business efficiency and maximize profits by improving the satisfaction, retention, and loyalty of your customers. If you are looking to make more sales and develop excellent marketing strategies, CRM integration technology is the way to go.

Why You Need CRM WordPress Integration

A CRM will help you consolidate and keep customer data in one location from where you and your team access, track, and retrieve on demand. The system has excellent features that will integrate with customer profiles, including the address book and calendar automatically.

It’ll also synchronize with Microsoft Office and email to collect information from the business accounting system. This will give you a big picture that’ll help you build strong interactions with your loyal and potential clients throughout your sales and service cycle. From there, you’ll now be able to streamline your business processes, improve profitability, and stay connected to your customers.

The Type of Data that a CRM System Can Track

With a proper CRM WordPress system, you can capture a lot of information about your contacts and customers. Once you have the data, it’s easy to manage your contacts, sales, and productivity. You can even customize the system to fit your business’ needs.

CRM captures information including;

  • Details of customers and prospects, including personal information, demographics, service issues, and buying preferences.
  • Phone calls, your list of tasks to do, meeting times, and follow up tasks you may have.
  • Sales opportunities
  • Emails sent out and the inquiries received
  • Invoices, sales orders, and price quotations
  • Website visitors

With social CRM, you will be able to know what customers are saying about the business on social media. You’ll get a chance to respond to their concerns and questions, and also track their behavior.

Benefits of CRM WordPress Integration

A CRM system offers plenty of strategic benefits to the business such as;

Helping the Business to Improve Customer Experience

CRM integration allows you to add a personal touch to your relationship with customers. When you have every customer’s profile in your repository, you’ll understand their specific needs and tailor your services accordingly.

With CRM, you can adjust your level of customer service to reflect the statuses of your customers individually. In collaboration with your employees, you can improve your customer service to strengthen their loyalty to your brand. Proper communication channels allow you to use customer feedback to rectify any possible issues and create brand differentiation.

Streamlining the Sales and Marketing Processes

CRM WordPress integration allows you to develop excellent communication channels that make work easier for the organization, including the sales team. When you integrate CRM, you can reach out to customers in multiple ways. In this way, the company ensures proper communication and response to customer inquiries and feedback.

Improving Effective Product Up and Cross-Selling

Through cross-selling, the business can offer complementary products based on its customers’ purchasing history. By upselling, you can provide your customers with premium products in the same category. A CRM will enable both cross-selling and upselling using the data available.

The two forms of selling allow for quick facilitation of offers to customers. At the same time, you’ll be able to understand their needs and anticipate related purchases they make.

Identifying Potential Customers

A CRM system can help you identify potential customers. By tracking the profiles of loyal clientele, they can determine who to target next for increased returns.

Gaining new customers means future growth for the business. Customer relationship management can help you bring in more prospects while maintaining your existing customers.

Optimizing Marketing

CRM helps the business to understand the behavior and needs of its customers. With this information, it is easy to identify the appropriate time to market products to their customers. The system can generate ideas on the most lucrative client groups to help sales representatives target prospects who can profit the company. Optimized marketing utilizes the resources of the business to ensure positive outcomes.

Enhancing Customer Revenue

With CRM data, the company has all the resources to coordinate its marketing campaigns. The marketing team can filter data and target promotions to relevant customers effectively without any conflicts. Using this data, the business can introduce loyalty programs to increase customer retention.

Building Effective Departmental Coordination

A CRM strategy helps to build effective communication across all departments within the company. Enhanced coordination allows departments to share customer information remotely through teamwork. Communication is vital for business continuity, productivity, and profitability. Company personnel won’t have to waste time moving about in search of critical customer data from different departments.

Conclusion

Customers always want to feel valued and heard, especially if they are loyal to your brand. With Groundhogg help, you can make all the difference in retaining your existing customers or gaining prospects. A CRM system can help you improve your bottom line at all times.

email-marketing

How to Develop a Powerful Email Marketing Strategy from Scratch

Email marketing is one of the most powerful digital marketing strategies that involve sending emails to customers and prospects. Marketers use it to expand their audience base, drive conversions, and increase revenue. Before you optimize your campaign, you have to ensure you have an excellent email marketing strategy in place.

To achieve your overall marketing goals, a well-crafted email marketing strategy is vital. If done right, you’re bound to receive a higher return on investment and grow your business quickly. Knowing how to plan and execute your email campaigns right is the first step towards converting one-time buyers and prospects into loyal customers.

What’s the Importance of Email Marketing?

Email helps to nurture leads and convert them to customers. It is the leading communication channel, with about 99% of consumers checking their emails every day.

With email marketing, you own your list. A social media channel can suspend or delete your account at any time, without notice. But with email, you’ll retain your list together with your leads, and no one can take that away from you.

Email converts better than social media or any other channel. Consumers purchase products that are marketed via email more than those they find elsewhere. Research has proven that the average order value of an email is about three times more than that found on social medial.

Developing Your Email Strategy

Whether you are new to email marketing, or you have a strong email program in place, you can pull more revenue through email marketing. All you need to do is to refine your strategy using the right tactics.

Here’s how you can develop effective email marketing strategies from scratch;

Create an Email Marketing Team

For you to perfect your email marketing strategy and ensure its effective implementation, you need people with experience and expertise who’ll be responsible for optimizing all aspects of your email program.

Having an expert for each email marketing facet will help you get the most out of your email marketing efforts. You can bring in a strategist, email designer, front end developer, quality assurance team, and copywriter to the team.

The strategist will ensure you target the right customers during the entire customer lifecycle. The email designer is tasked with personalizing content, enhancing visuals and typography, and optimizing the emails for multiple device consumption to increase conversions.

For your emails to work well on different apps and devices, a quality assurance team has to be present. An excellent email should be made of content that sells, and that’s why you need a copywriter in your email campaigns.

Grow Your Contact List

Since you need more people to send your emails to, you have organically increase your customer base. You can start building your list from your website visitors and blog by enticing them to sign up. Next, you can integrate your social networks and physical contacts to explain to your customers and followers the benefits of becoming part of your mailing list.

To spice things up a little bit, you can use incentives to drive sign-ups and consistently add value to the contacts. A newsletter subscription is an effective way of encouraging sign-ups.

Identify Your Email Marketing Goals

A clear email strategy is needed in order to make your campaign successful. You’ll have to define why you’re sending your email and what you expect to achieve afterward. The success of your strategy will depend on how much ROI, A/B testing, and campaign performance you achieve.

Goals will help you determine what you hope to achieve from your email marketing campaign. What are some of the email marketing goals you should consider? Is it

  • To increase sales
  • To win over new customers
  • To build robust relationships with your current customers
  • To increase brand visibility and loyalty
  • To increase web traffic

Design Highly Responsive and Engaging Emails

When designing your email campaigns, you should consider the customers’ demands. The digital realm requires diverse, engaging content with visual elements to attract audiences. For your emails to drive desired results, they should be mobile-responsive and visually appealing. Your subscribers will only read through content that is attractive and engaging. Therefore, you should ensure that your emails reflect your goals.

Don’t write long emails that take time to load. You should create short, concise content that is readable and deliverable. Find the right balance between your text and images to capture your contacts’ attention.

To enhance your customers’ reading experience, arrange your message items in such a way that guides them to the actionable content. This will also make your purpose and identity very clear. Use colors to influence your customer psychology towards your email and brand. The colors should also suit your segmented demographic and context.Remember, you can also reinforce your brand and value by using transactional emails.

Before sending out your emails, you should test them first to ensure that all the links are working, CTAs are very clear and responsive, images are well optimized, and the content is relevant with no typos.

Conclusion

Email marketing offers plenty of golden opportunities that digital markets can utilize to boost profit and build stronger connections with their subscribers. An email marketing strategy can yield much success if you understand your target audience better. With Groundhogg help, you can boost your email marketing campaigns’ performance and increase your conversions.