July 2019 - Sleek Web Designs Blog

Month: July 2019

How to Develop a Winning Social Media Campaign for Your Niche Audience

So, you’d like your brand to connect with your audience in an authentic and lasting manner, and you’d like to use social media to meet this goal.

What you need to do is to come up with a concrete social media campaign. Whether you want to do on your own or with the help of a social media agency New York, is completely up to you.

While you regularly post company updates and blog content across various social media platforms, you aren’t certain how you can develop the campaign.

Here are the steps you need to follow:

1. Identify the target audience

Firstly, you need to know who your audience and the things they find important. Most businesses error by putting together a social media campaign whose focus is purely on the benefits associated with their services and products without considering the needs and challenges of their audience. This can lead to wasted budget, time and other resources.

Instead, you should take time to know more about your audience and the things they care about the most. A good place to start is to create customer personas, which refers to imaginary profiles of your ideal customers complete with basic details such as their demographics and specific information like the challenges they face, their sources of information and places they visit when buying services or products.
To create customer personas and know your ideal audience, follow these steps:

• Make general assumptions about the target audience on the basis of your previous experience with such customers.

• Carry out further market research to help you correct or confirm the assumptions and discover any new opportunities in the market.

• Interview some of your best customers to know what exactly drives them and the things they care about the most whenever they’re making a purchasing decision.

• After researching on your target audience, flesh out these personas and develop profiles that can help you go ahead with your content marketing.

After knowing your target audience and what drives them, you’ll be in a position to use a social media campaign and reach them effectively. This will inform the content types you use as well as the approaches used to engage them. If you’re too busy to get started with this, you may ask for help from a social media agency New York.

2. Choose the right social media channels

Now that you have an idea of what your target customers care about the most, the next step is to find out where these people hang out online. Many social media platforms exist for brands looking to connect with their audience. But your brand may not have the resources and time to be on all of these sites. Therefore, you should strategically select those channels that are relevant to your audience.

When selecting the social media sites that best suit your campaign, keep the following in mind:

• Audience-Which channels have a large audience that can let you expand your reach?

• Demographics – Which platforms have the biggest number of people that will fit within the demographics of your target audience?

• Features-Which social media sites provide features that make it easy for you to highlight your brand?

• Activity – Which channels have a highly active user base? How do years engage on this channel?

3. Create specific campaign objectives and goals

Before you launch your social media campaign, you should decide on the campaign’s goals and objectives. Look at what you intend to achieve from this particular campaign and how these goals fit in with your company’s marketing goals as well the overall business objectives.

Most brands use the following common goals as their starting point in their social media campaigns: • Generate more traffic to the business website
• Get new leads
• Convert those leads into buying customers
• Sell a specific service or product
• Raise brand awareness
• Communicate with their customers
• Build brand authority

Remember to clearly highlight your goals and follow the SMART system of goal setting. In other words, ensure your goals are specific, measurable, achievable, relevant and time bound. For example, if you follow the SMART goal setting system, you’ll realize that “increase revenue” doesn’t mean anything. Instead, specific the much you intend to increase revenue by, and within what duration.

Keep those specific goals in mind when selecting promotion techniques and the content type you intend to create for each campaign.

4. Choose different promotion methods for each channel

Every social media site has unique best practices that you should keep in mind when executing your campaign. If you choose Facebook and Instagram, for example, be sure to follow the social media rules applicable on these channels.

After deciding on the channel type to use, you know how to pass across your campaign content for every channel. Certain channels have features that let you publish various content types that can engage your audience.

For instance, Instagram, YouTube and Facebook allow live video streaming that you can use to connect with your target audience at a particular time. Remember, you can still use paid advertising opportunities on certain channels such as Facebook and Instagram. While engagement and organic content can help you to establish relationships with some customers, paid advertising can let you reach out to more consumers who are interested in your brand, but not yet engaging with your content or following you.

5. Craft a content calendar

After knowing the goal of your campaign and the way you intend to promote content on different channels, you should now create a content calendar. The role of content in your social media campaign can’t be overemphasized. It forms the first line of communication, and this is what followers, fans and the rest of the audience will see before they decide whether to engage.

Your objectives and goals will determine the type of content to develop for your campaigns. Examples of content types you may want to include are blogs, landing pages, eBooks, text posts, videos and images.

Pick individuals from your sales and marketing teams to help decide on the right content topics. Also, include people from the customer support team because they’re experienced in handling customers directly and understand the challenges they experience. If you’re a small business without such a team, seek help from a social media agency New York.

After deciding on the content types and the topics of focus, you should organize the information in a content calendar. You can use a Google spreadsheet or a paid program for this.

Each person’s editorial/content calendar may look different. Go for a format that works well for you. Typically, an effective content calendar contains: • Title or topic
• Description
• Content type
• Author
• Post date
• Due date
• Promotion information
• Other useful notes

Keep the content in your company server or Google Drive so everyone can access it.

Ways to Save Money and Time on your SEO Campaigns

Depending on who you consult, you may be told that search engine optimization in New York is too pricey or ridiculously cheap. Well, SEO can be cheap if have lots of time because nearly anyone can work on it-they only need to take time and learn the best practices and technical aspects. On the other hand, it can be costly because most SEO companies charge high monthly fees for their services. Either way, the potential benefits of investing in SEO services in New York far outweigh the money and time put into it. But some companies don’t find this enough.
Since the results of an SEO campaign don’t seem visible until after several months of effort, most individuals and small business owners feel the campaign is too costly to invest in.

Nevertheless, you can use several time-saving and cost-cutting techniques to make SEO more affordable. Even if you can still afford an SEO strategy, these tips will enable you to increase not only your productivity but also your returns.

The risk associated with cutting your budget

First, off, I need to issue a word of caution. Trying to save money on an SEO campaign is fine, but there’s a danger here. If you cut corners and decrease how much you invest in critical assets like landmark pieces of content, chances are you may end up with no results at all. Therefore, the goal is not just to spend less money or time, but rather, to spend your money and time more effectively.

Here are practical ways to go about it:

1. Target a specific niche

You can lower the budget and time requirements of an SEO campaign even during the stage of strategic planning. An essential decision point is to find out the demographics or market you would like to target with your online content. This will help you select more relevant topics and use specific marketing strategies towards them.

It’s not uncommon for marketers to reach out to broad audience segments with the hope of maximizing their readership. However, if your goal is to invest less, you are better off choosing a highly specialized audience within your niche. This way, you’ll become more relevant but with less material, even if it means sacrificing part of the audience volume.

2. Use a variety of approaches

Generally, you can pay for search engine optimization in New York in three different ways. First, you can use an agency, which may be costly, but gives you lots of benefits that you can’t get elsewhere. You can work with freelancers, which is affordable but a bit unreliable. You can also hire people on a full-time basis and do some of the tasks on your own, and this is in the middle in terms of cost. However, by doing this, you’re sacrificing accountability and specialization.

If you would like to get the best for less, you should hybridize your approach. For instance, you may hire one individual and let freelancers handle the rest of the work or go with the services of a small New York SEO agency and complement what they do with your own work.

3. Integrate SEO with online marketing

Search engine optimization New York doesn’t exist in a vacuum. The truth is it works alongside other strategies like content marketing, email marketing and social media marketing. Pursuing these additional strategies may seem like an extra investment, but since you’ll see the fruits of these efforts, the extra investment will help you attain a higher ROI. Specifically, link building and content marketing are essential elements of an SEO campaign that complement each other and offer an exceptional synergy.

4. Only focus on platforms that work

As you conduct an SEO campaign, you’ll be using several platforms, including social media platforms, email newsletter platforms, analytical dashboards, automation tools, social media management tools and other apps. Most of these tools will cost you in some way, whether through a monthly subscription or an ongoing time investment.

Some of them will work more effectively than others. Therefore, you should only concentrate on a platform that works for you. For example, under social media marketing, you may not use all of the available social media sites; you might end up focusing on two or three only

Moreover, not all strategies are going to work. You may want to try something new, follow a recommendation from an expert or stick to some of the best practices, but a few weeks into it, you’ll realize it doesn’t just work for you. You may be tempted to keep using it for the sake of convenience as you continue adapting to it as a strategy. However, the best bet is to cut it off as it’s not working for you.

5. Focus on quality rather than quantity

This is a powerful tactic if you would like to succeed at search engine optimization in New York. When looking at the quality of your website’s work or the authority of an external link source, there’s no linear rise in terms of value. The value increases with quality here.

One top-notch blog post is worth numerous ‘decent’ other posts and a single high-authority inbound link is worth hundreds of other low-authority links. While they may cost you more in terms of time and effort, superior quality work is a better investment, in the end, so give it a priority.

Conclusion

A careful assessment of these factors reveals that cheaper doesn’t really mean more effective. When it comes to search engine optimization in New York, efficient techniques tend to have a learning curve. As time advances, you’ll learn what works for you and what doesn’t, and you’ll need to change your approach accordingly.

Even if you enlist SEO services in New York, ensure one person in your company knows the important basics and technical aspects of SEO. It will help you to tell whether certain strategies are working or not. Also, let the SEO provider send you some progress reports at an agreed interval to establish whether some strategies work or not. Remember to be open to switch from what doesn’t seem to work to what does.

Top 8 Reasons to Invest in SEO Services in New York

Top 8 Reasons to Invest in SEO Services in New York

Search Engine Optimization is what enables websites to rank high in search engines such as Yahoo, Bing and Google. When online users search for a particular topic and your website is among those at the top of search results, chances are you’ll get lots of exposure and business than websites not found on the first page of search results. Here are reasons to consider investing in SEO services in New York.

1. More traffic

Good SEO practices can help position your business website at the top of search engine results, and this means if the content on your website resonates with what people are searching for, you will end up attracting massive traffic than someone whose website is on page 3 of the search engine results, for example. This is because 75 percent of online users don’t scroll past the first page.

Therefore, the higher you rank in search results, the more traffic will come to your blog, website, or online store. It’s an insanely powerful way to meet the needs of your customers, generate sales, and grow your business.

2. Grow your business with SEO services in New York

As more targeted traffic flows to your website, your top key performance indicators will begin to improve. If your business has a major focus on sales, implementing SEO will drive the numbers up as your rankings start to rise. If you own a blog and would like your posts to outrank those of your competitors, then use SEO services in New York to gain more traction to your posts. A sound New York SEO strategy can help your business to grow much faster, making it more visible.

3. Your competitors are doing it

Your competitors are using SEO and probably hiring the best SEO services in New York to enhance the visibility of their businesses in search engines. So, your competitors are also vying for those top positions in search engines. Don’t be scared of huge brand names in your niche. Small and medium-sized businesses have an upper hand in occupying the top spots in search engine results, as long as they implement their SEO using the best strategies.

4. It’s cost-effective

Compared to costs of running a social media marketing campaign, PPC advertising, or buying leads for email marketing, New York SEO is not only affordable, but it has a better ROI. While social media marketing is useful in shaping your brand image and PPC in driving more revenue, organic SEO is the bedrock of your website’s online presence.

5. More people search and purchase things online


About 80 to 90 percent of customers now read online reviews before buying anything online, and this number can only increase. It won’t take long before virtually everybody starts to search for services and products online. If you want them to buy from you, you should implement organic SEO. Without it, potential customers won’t find you and may instead buy from your competitors.

6. Lack of a healthy content profile can be damaging

Content marketing is the greatest search engine optimization New York strategy. With every each update to its algorithm, Google changes the way they evaluate websites for ranking. Things that didn’t matter some years down the line, are now significance with regard to their effect on rankings. The length of content, for example, plays an important role when it comes to ranking different web pages that use the same keyword.

High-quality content that’s relevant to the search engine queries matters a lot too. Not working on a healthy content profile distributed out years and months can be potentially damaging to your brand, as Google considers it when analyzing your website.

7. Improves credibility and brand awareness

Let’s say you run a salon in New York and someone in that area is searching for a good place to do a haircut. If you’ve put the right SEO methods in place and published high-quality content on your site sprinkled with keywords relevant to your business, chances are your business will show up in search results. That potential salon customer may simply click on your website to learn more about the business. This doesn’t only help to build credibility and trust with customers, but will also up the chances of them choosing you over the competition.

8. SEO won’t go away anytime soon

Despite the myths from some platforms that SEO is dead, the contrary is true; SEO is becoming more relevant and important as time advances. This is why it’s something you should prioritize when it comes to marketing strategy. SEO techniques will only evolve as the rest of the world does, and your competitors know this, which is why they use SEO services NYC to continue ranking at the top.

SEO has become the springboard of all other online marketing methods for maximum effectiveness. About 93 percent of individuals searching for products or services use search engines to do so. Search engines have become a modern way of life and provided people keep using search engines, you obviously want them to locate your business online.

If you’re not occupying a spot on page 1, you’re missing out on clicks
In the SEO world, it’s an open secret that if you aren’t on page 1 of search engine results, you are most likely not getting the most from organic search. A recent study reveals that the top three spots in organic search results result in almost 40% of all click-throughs, and up to 30% of all results on pages one and two aren’t clicked on.
This means two things:

• If you aren’t on the first page, you should move there even if it means seeking help from SEO services New York.

• There are many instances where users type in a search query and don’t get exactly what they’re searching for.

Conclusion

Investing in New York SEO is a prudent decision. Your competitors are doing it and you can’t afford to be left behind. It may be difficult for small businesses to hire a full time SEO professional, but they can still get help from affordable SEO services in New York.

Top 6 Web Design Tips for Small Businesses

Top 6 Web Design Tips for Small Businesses

A successful website should have compelling design as well as high-quality content. Designed by an experienced web design agency New York, a good website should provide the best user experience while at the same time enabling its users to understand the overall theme of the website at a glance.

1. Keep the visual in mind
A picture is said to be worth a thousand words. Pictures are the best way to convey your content’s real value, grab the attention of your audience and explain complex ideas easily.

Humans are visual beings. What’s the first thing you saw on this website? Photos or words? Photos easily draw us and we tend to retain information from images longer.

What to do:
• Use images to reveal the product’s goal
• Display the main photo on the site’s homepage
• Highlight the product image
• Use superior quality photos
• Improve the visual interface design of the product
• Incorporate photos into your web design New York

Side note: Don’t just use beautiful photos in your web design, but ensure they are relevant. In other words, select those photos that reveal the product’s use and capture the attention of users with exceptional visual design.

2. Use mobile friendly design
Google, on March 26, 2018, officially rolled out a mobile-friendly update, stating that websites that aren’t mobile-friendly may be penalized.

In the current world, most people use mobile devices to access the internet. When users browse through your website on their phones, they expect it to appear exactly the way it does on a laptop or desktop. In other words, they expect the web pages and all the contents on them to fit on the size of their phone’s screens so they can read everything as though they were using a desktop to access the website.

To design a mobile-friendly website, follow these tips:

• Use responsive design-This means creating a site that can be easily viewed on devices of different sizes. To achieve this, use flexible images, flexible layouts as well as cascading stylesheet media queries.

• Don’t create a separate site for mobile use-Instead, create one and optimize it for both mobile and desktop users.

• Include a viewport meta tag-A viewport is a virtual area that browser rendering engines to establish how content should sized and scaled. Without it, a website can’t perform well on mobile devices. Different codes can be configured to specify how a page should fit to the screen. Professionals from a web design agency New York can guide on the right tag to use and where to paste it.

• Use the right font and button size – Use a font size of at least 14px. As for buttons, bigger is better as it reduces the possibilities of users missing the button or hitting on a wrong one. Apple’s design guidelines, for example, require a button size to be 44px by 44px or higher.

• Use high-resolution photos-The latest iOS device models have a hi-res screen, which requires a photo double the desktop’s resolution. Use of high-resolution images will prevent blurry or pixelated images when viewed from a retina-quality screen of a mobile device.

• Don’t use a default zoom-using a default zoom can interfere with your layout elements, particularly for navigation and images. They might appear tiny or too big in the layout. Fix this by using a viewport meta tag.

3. Rich interaction design
Great interactive design can make users enjoy using your website and improve their experience. Using tools like Mockplus or guided by the providers of web development New York, you can easily design interactive prototype pages and ensure the design is eye-catching to your users.

What to do:
• Use contrast in your design
• Use the right dynamic effects
• Be consistent
• Create quality form design
• Avoid designs with pop-window

4. Use clear navigation design
The navigation menu is one of the most important components of a website. It’s the only way for your website visitors to go through your site and learn more about your services or products. Therefore, make it intuitive and simple. When designing, make easy navigation your priority.

What to do:
• Use a tight and legible copy

• Use simple copy interwoven with personality so users can easily understand it. However, don’t forget to talk about the product – its features and how it works.

• Include less than 7 items in the menu – Using too many menu items will confuse your visitors. They need extra time to read the options on the menu. They may miss out on important pages or get overwhelmed and exit.

• A user should find the information they need in only three clicks, beginning from the homepage. This is a basic rule of usability design.

• Clicking on the logo should take a user back to your homepage-This makes it easy for users to quickly return to the homepage regardless of where they’re on your site.

• Avoid drop-down menus for two major reasons. First, it’s hard for search engines to crawl pages on drop-down menus. Second, it may confuse and turn off users when they move their eyes down the menu only to see numerous items.

5. Highlight your website’s main content
Users can use a variety of keywords to find your site, and so you should highlight the main content and products of your site. Ensure the user can recognize the selling point of your site at glance.

What to do:
• Bold the text containing product information
• Show images of the product to quickly draw the attention of visitors

6. Use white space
Use of white space creates a highly balanced layout that vividly shows elemental effects and attracts the attention of users. A poor layout makes it difficult for users to figure out what you’re trying to convey.
The best practice is to ensure there’s enough space between words and paragraphs. This makes reading hassle-free. Use the white space to guide your users so they can quickly locate the information they want. Besides, you shouldn’t use excess design elements as it might divert the user’s attention.

Top 5 Best Marketing Strategies for Instagram

Top 5 Best Marketing Strategies for Instagram

Since its launch in 2010, Instagram has become increasingly popular, and nearly every social media agency New York uses this platform.
Do you ever think, “Well, I enjoy scrolling through my Instagram feed, but I’m not sure if Instagram can work for my business too?”

If you answered yes, think through the following stats:

• Instagram has more than 800 million active users every month
• 60 percent of online adult users are on Instagram
• 80 percent of Instagram’s user base is outside the United States
• Instagram has at least 25 million business profiles
• 50 percent of the app’s users follow at least one business
• 60 percent of the users say they’ve learned of a service or product through Instagram

Other than it being for personal use, brands now use the platform to showcase their products, humanize their content, hire new talent, and inspire their audience.

The platform allows you to introduce products and grow your brand awareness in an authentic and friendly way without hard selling anything.

While the platform is popular among millennials, 33 percent of its users is between 30 to 44 years, 33 percent of its user base is between 30 and 44 years, and only 18 percent is between 50 and 64 years.

Thus, if your target audience lies above 50, you may need a different marketing platform, and your social media agency New York can advise on the best platform for you. But if you’re targeting a younger audience, Instagram is the right platform for your business.
What are the best Instagram marketing strategies?

After creating a business account on Instagram, implement the following marketing strategies:

1. Set goals

Start by setting overarching business goals and selecting the metrics to track your progress toward those goals.
Examples of business goals are:
 To increase brand awareness
 To encourage customer loyalty
 To drive more revenue
The next step is to select those metrics to track in a bid to meet your goals. For example, the metrics may include:
 Follower growth: Are people finding your business and following its profile?
 Post engagement rate: Are they engaging with your Instagram posts?
 Leads from clicks on the profile link: Are they taking an extra step to try your service or product?
 Shoot square photos

2. Use hashtags

Use of hashtags is an Instagram strategy preferred by successful brands. Studies reveal that Instagram posts with at least one hashtag receive 12.6 percent more engagement than posts without. And while each post on Instagram allows up to 30 hashtags, studies show that the most preferred number of hashtags is 11.

A powerful way to kick off a marketing campaign on the platform is to use a branded hashtag. This can be as simple as your company name product or event. According to a study by Simply Measured, 7 out of 10 Instagram hashtags are branded.
When posting, use trending hashtags related to your brands or niche. If most users are already searching for information related to those hashtags, they will come across your business profile. This makes your brand more discoverable. Besides, using popular hashtags, increases the number of your Instagram followers.

3. Use your bio link strategically

Unlike a personal account on Instagram, which is spontaneous, a business account is a great marketing tool and this depends on how you organize your bio.

Ensure your bio has a link that connects to your website’s landing page, which has the same posts you place on Instagram. The landing page should help you collect leads, increase the number of your blog’s subscribers, promote your ecommerce website, collect emails for a giveaway and more. If you need help in creating a killer bio, a social media agency New York may help.

4. Make it a two-way communication platform

Instead of posting videos and photos and letting your Instagram followers to respond, start interacting with them instead.

It’s a great opportunity to market your business. As you respond to comments from your audience, they will clearly remember that moment when your brand spoke to them on Instagram.

When replying to comments, ensure you pay close attention to every last word you say. As your followers would read each word you write, ensure your content is perceived as positive. As you relate to your audience through words, they will trust you and be willing to buy your offers.

You don’t have to constantly hold your phone or sit near your computer to monitor new comments on your posts. Instead, check in every few hours or delegate this task to a social media agency New York.

Also, remember to post with a personality your followers resonate with. This way, your followers will start seeing you as a friend, and not just a brand.

5. Mix photos and videos

Videos can generate 3 times more inbound links than text, making them a valuable tool to help you engage fans and grow the number of followers on Instagram.

Since Instagram is all about visual storytelling, the video is the ideal way to bring stories to life. Popular brands like McDonald’s and Oreo use short videos that feature the company’s product without necessarily sounding as a sales pitch.

Thus, when you share videos, make them about your audience, and not about the business.
Additionally, post consistently and know which times of the day/week generate more engagement from your audience then be posting at those times.

Final words

Instagram is a powerful platform you should start to market your business and grow your audience. If you apply the above best marketing strategies, your business will start to grow on Instagram just like Nike and other big brands are growing.
Other than Instagram, other important social media platforms to use include Facebook, Twitter, LinkedIn, and Pinterest. Each business has audience on a specific social media site. A reliable social media agency New York can help you identify the right platform for your audience.

Ways a New York SEO Agency Adds Value to Your Business

How to Develop a Winning Social Media Campaign for Your Niche Audience

So, you’d like your brand to connect with your audience in an authentic and lasting manner, and you’d like to use social media to meet this goal.

What you need to do is to come up with a concrete social media campaign. Whether you want to do on your own or with the help of a social media agency New York, is completely up to you.

While you regularly post company updates and blog content across various social media platforms, you aren’t certain how you can develop the campaign.

Here are the steps you need to follow:

1. Identify the target audience
Firstly, you need to know who your audience and the things they find important. Most businesses error by putting together a social media campaign whose focus is purely on the benefits associated with their services and products without considering the needs and challenges of their audience. This can lead to wasted budget, time and other resources.

Instead, you should take time to know more about your audience and the things they care about the most. A good place to start is to create customer personas, which refers to imaginary profiles of your ideal customers complete with basic details such as their demographics and specific information like the challenges they face, their sources of information and places they visit when buying services or products.
To create customer personas and know your ideal audience, follow these steps:

• Make general assumptions about the target audience on the basis of your previous experience with such customers.

• Carry out further market research to help you correct or confirm the assumptions and discover any new opportunities in the market.

• Interview some of your best customers to know what exactly drives them and the things they care about the most whenever they’re making a purchasing decision.

• After researching on your target audience, flesh out these personas and develop profiles that can help you go ahead with your content marketing.

After knowing your target audience and what drives them, you’ll be in a position to use a social media campaign and reach them effectively. This will inform the content types you use as well as the approaches used to engage them. If you’re too busy to get started with this, you may ask for help from a social media agency New York.

2. Choose the right social media channels
Now that you have an idea of what your target customers care about the most, the next step is to find out where these people hang out online. Many social media platforms exist for brands looking to connect with their audience. But your brand may not have the resources and time to be on all of these sites. Therefore, you should strategically select those channels that are relevant to your audience.
When selecting the social media sites that best suit your campaign, keep the following in mind:

• Audience-Which channels have a large audience that can let you expand your reach?

• Demographics - Which platforms have the biggest number of people that will fit within the demographics of your target audience?

• Features-Which social media sites provide features that make it easy for you to highlight your brand?

• Activity – Which channels have a highly active user base? How do years engage on this channel?

3. Create specific campaign objectives and goals
Before you launch your social media campaign, you should decide on the campaign’s goals and objectives. Look at what you intend to achieve from this particular campaign and how these goals fit in with your company’s marketing goals as well the overall business objectives.

Most brands use the following common goals as their starting point in their social media campaigns:

• Generate more traffic to the business website
• Get new leads
• Convert those leads into buying customers
• Sell a specific service or product
• Raise brand awareness
• Communicate with their customers
• Build brand authority

Remember to clearly highlight your goals and follow the SMART system of goal setting. In other words, ensure your goals are specific, measurable, achievable, relevant and time bound. For example, if you follow the SMART goal setting system, you’ll realize that “increase revenue” doesn’t mean anything. Instead, specific the much you intend to increase revenue by, and within what duration.
Keep those specific goals in mind when selecting promotion techniques and the content type you intend to create for each campaign.

4. Choose different promotion methods for each channel
Every social media site has unique best practices that you should keep in mind when executing your campaign. If you choose Facebook and Instagram, for example, be sure to follow the social media rules applicable on these channels.

After deciding on the channel type to use, you know how to pass across your campaign content for every channel. Certain channels have features that let you publish various content types that can engage your audience.

For instance, Instagram, YouTube and Facebook allow live video streaming that you can use to connect with your target audience at a particular time. Remember, you can still use paid advertising opportunities on certain channels such as Facebook and Instagram. While engagement and organic content can help you to establish relationships with some customers, paid advertising can let you reach out to more consumers who are interested in your brand, but not yet engaging with your content or following you.

5. Craft a content calendar
After knowing the goal of your campaign and the way you intend to promote content on different channels, you should now create a content calendar. The role of content in your social media campaign can’t be overemphasized. It forms the first line of communication, and this is what followers, fans and the rest of the audience will see before they decide whether to engage.

Your objectives and goals will determine the type of content to develop for your campaigns. Examples of content types you may want to include are blogs, landing pages, eBooks, text posts, videos and images.

Pick individuals from your sales and marketing teams to help decide on the right content topics. Also, include people from the customer support team because they’re experienced in handling customers directly and understand the challenges they experience. If you’re a small business without such a team, seek help from a social media agency New York.

After deciding on the content types and the topics of focus, you should organize the information in a content calendar. You can use a Google spreadsheet or a paid program for this.
Each person’s editorial/content calendar may look different. Go for a format that works well for you. Typically, an effective content calendar contains:
• Title or topic
• Description
• Content type
• Author
• Post date
• Due date
• Promotion information
• Other useful notes
Keep the content in your company server or Google Drive so everyone can access it.

Hiring an SEO Company NYC

9 Questions to Ask When Hiring an SEO Company NYC

9 Questions to Ask When Hiring an SEO Company NYC

If your site doesn’t appear on Google’s first page of search results, potential customers may not know about the existence of your business. Search engine visibility plays a vital role in attracting visitors to check out your website whose result can be improved brand awareness as well as more sales. But you may lack both time and technical expertise to improve the ranking of your website in search engines. You may, therefore, want to hire a reliable SEO company NYC.

Here are important questions to ask a prospective SEO firm NYC before hiring them:

1. Who are your past and current clients?
A reputable SEO company NYC should be freely share a brief list of its former and current clients along with their contact details. You can use these references to establish how effective the company is, and confirm that the agency, indeed, worked on particular SEO campaigns. While clients may not give specific analytics, they can at least tell you whether they saw a positive impact in their website’s ranking, gaining audience and conversions as an outcome of the efforts by the SEO company NYC.

2. How do you intend to improve the search engine rankings of my website?
Reputable SEO agencies should openly discuss the approaches they intend to use to increase the ranking of your site in search engine results and given an estimation of the period it might take to hit the SEO campaign goals. Steer clear of agencies that avoid discussing their methods.

Ensure their proposal talks about conducting your website’s initial technical review to remove any issues that may lower your ranking in search results. This may include fixing error pages and broken links. The SEO company NYC should also offer on-page optimization, which refers to the process of making your site friendly and search engine optimized. It includes improving the URL of your website and internal linking in addition to developing HTML tags, web page titles and keyword placement, among other processes.

In addition, ask the firm if they also provide off-page SEO techniques aimed at generating quality links from other websites back to yours.

3. Do you follow Google’s webmaster guidelines?
You should find out whether the agency strictly adheres to Google’s webmaster best practices that specifically that forbid the use of 12 common tricks used in SEO such as including hidden links or text, adding irrelevant keywords to pages, adding unoriginal content to pages and many others. If the SEO company doesn’t adhere to these guidelines, you may find your site occupying a low ranking in search engines, or even worse, Google may ban it from showing in search results.

4. Do you guarantee my site will move to number one ranking in major search engines like Google, Yahoo and Bing?
If the SEO company answers yes, you should turn in the opposite direction and run as fast as you possibly can. It’s not possible to guarantee the topmost ranking in any search engine. So, any company or consultant that gives such guarantees may not be genuine.

If the SEO firm NYC claims to have some insider relationship with any search engine to ensure you rank first in search results, you should consider it a red flag. Only Bing, Google and Yahoo have full control on how low or high a website should appear in search results.

5. Do you have experience in improving local search results?
Showing up at the top of the local search engine results is particularly essential to a small business trying to attract customers in its neighborhood. If your site is optimized for local SEO, it should show up when a nearby user searches for keywords relevant to your business.

To attain that, the SEO firm NYC should include the name of your company’s city or/and state to your site’s meta descriptions and title tags, getting it listed on Google, Yahoo, and Bing’s local listings, which are the directories of businesses that address the needs of a particular geographical area.

6. Will you keep me updated on all the changes you’ll make on my website?
Effective search engine optimization will require several changes to be made on your site’s coding. It’s crucial that you know that you know the exact changes the New York SEO agency intends to make and on which pages. If you think it’s necessary for the SEO specialists to get your consent before accessing and adjusting the code, go ahead and say so.

For instance, will the SEO experts modify the existing HTML code or add new title tags to it? Will they offer extra content highlighting your services and products to enhance the number and visibility of on-page keywords relevant to potential customers? Besides, do they have a plan to add new pages on your website or redesign some or all of your site’s navigation?

7. How do you measure your SEO campaign’s success?
To determine how successful your SEO efforts are, you need to track the amount of traffic being sent to your site and its source. An experienced SEO firm NYC should know how to use Google Analytics along with Google Webmaster tools to track improvements on your website’s ranking in search engines, the type of keywords people use to find your website, the number of links from other sites bringing traffic to yours and much more.

Remember to ask how often they would like to share these essential analytics with you. Also, find out how they plan to use the data to constantly improve your web traffic and search engine rankings. Typically, most agencies report this once or twice a month.

8. What do you need from us to carry out your campaigns?
Legit SEO companies should answer this question with a list of needs and questions. To do their work well, they should ask for detailed information regarding your audience, goals, industry and KPIs. They should ask about what other channels you’re using for digital marketing that can affect your content. They’ll need to be granted access to your Google Analytics. All of these details are essential; for effective SEO. So, agencies that ask for very little from you are probably not able to develop an SEO plan for long-term success.

9. What are your rates?
Once you’re happy with the interview and are convinced that the SEO company NYC can deliver, it’s time to agree on the cost and get started. In doing this, find out whether the agency would like to work with a monthly retainer, hourly, or project based rates. Most agencies go with project-based payments, and the amount depends on the project complexity.

A pricing survey by Moz shows that most contract projects are charged somewhere between $2500 and $11,500. For retainers, most firms charge between $251 and $500 per month on a lower end and approximately $2501 to $7500 per month on the mid and higher end. The study also shows that the common hourly rates are between $100 and $250. However, agencies that serve small businesses usually charge slightly lower fees per hour and month.

Tips for Choosing the Best SEO Company NYC

5 Tips for Choosing the Best SEO Company NYC

5 Tips for Choosing the Best SEO Company NYC

Both startups and established companies choose to work with a New York SEO company rather than do it in house. The reasons for this choice are clear: it’s affordable and SEO is better left in the hands of experienced team of experts.

However, if you typed a term like the best SEO company NYC, you’re likely to come across many companies that may confuse you. Should you settle for the first 10 results only? Well, that may not be the right approach.

Here are tips to help you choose a reputable New York SEO company:

1. Define your SEO goals
To find the right experts for your job, you should first, figure out the areas of internet marketing SEO you need to improve on. Some of the goals may be to boost leads, increase exposure, refine your on-page SEO, increase conversions, just to mention a few.

While these goals look great, you should move a step further to provide definite values that define success. For example, what is the number of unique visitors per month you’re looking for? What exact number do you think is going to justify your ROI? If you aren’t sure about the goals, then get someone to perform a digital analysis. Reputable SEO agencies can do this for free and send you a report with areas that you need to focus on.

Remember, though, search engine optimization won’t give you results overnight. For the most part, it’s a gradual process that needs ongoing effort. To achieve your goals, you should have a crystal clear roadmap created with plausible KPIs to help you succeed. Without this roadmap, even the best SEO company NYC may find it a bit difficult to assist you.

2. Gauge the portfolio
If you go through the website of a New York SEO agency, you’re likely to come across several case studies and businesses they’ve worked with before. While some clients may want to remain private for some reasons, most don’t have a problem with placing their links on the website of an SEO company. After all, that’s free publicity, right? However, if the website doesn’t have a list of clients or perhaps a sign they’ve done business with actual companies, it may be a red flag.

By looking at the portfolio of a New York SEO agency, you’ll understand the types of business they handle. It’s important that you look for partners with previous experience handling companies in your niche. For example, if you’re a dentist, you may want to go with an agency that has worked with other dental clinics.

It shows the agency is experienced in your industry and knows its way around making things work. On the other hand, if the company’s portfolio spans across several industries, then it’s a good sign that shows the agency is versatile and ready to adapt.

3. Conduct a thorough background check
A good New York SEO company has testimonials on its website, and when you go through these testimonials, they are likely to be stories of success. While these are typically good for reference purposes, you need to dig slightly more to make a good judgment.

The testimonials you want to read are those from an average client. What experience did they go through with the company? If possible, try to contact at least three businesses that used the services of the agency. Other than asking about the outcome of their association with the company, you may want to find out how their day-to-day interactions felt like.

If you would like to get more specific and detailed information, call the agency to request for case studies or submit an online form they can fill out. It’s a smart way to find out what the company is capable of.

4. Schedule a consultation
Whether you’re thousands of miles or a block away from the company, consider asking for a consultation. Often, the SEO firm NYC will conduct some research on your niche and out together a couple of strategies they’ve used on previous clients. A consultation can help you know more about the people on their team as well as their degree of creativity and passion.

Building a trusting relationship with the firm is paramount, so use this chance to see how well you can become good business partners. Do you get what they are explaining? How do you find their attitude? Are they trying to oversell? Do they seem passionate about their job? It’s at this time that you can also ask specific questions.

5. Define your budget
Before you find yourself paying for a service that’s beyond your budget, you should plan out the budget beforehand. So, be sure to ask about price ranges and budget deals early on to confirm if their service is within the price range you set. When the time for choosing a package deal comes, check back your original goals to figure out which package will help you achieve your goal.

Final thoughts
When looking for the best SEO company NYC, selecting the right company is essential. This is because the partnership will be long-term, and so you should be certain of who you intend to do business with. Also, remember, not all SEO agencies or content marketing companies live up to all of their promises of better rankings, more traffic and more leads. Therefore, steer clear of any New York SEO agency that promises any of the following:

• Doubled traffic
• Overnight rankings
• Search engine submissions
• Instant leads
• X amount of backlinks
• Specific ROI projections

If you’re looking for such promises, you can find them. However, you may regret later on after you discover the results are far from what you’d signed for.

If you settle for a certain SEO firm NYC, ensure you evaluate your search strategies every 6 to 12 months. The reason is search engines continue to shift, morph and become more intricate. And so, if you intend to succeed for the long haul, you should change as well.